Goodbye quietly, OKCoin co-founder He Yi joins Yixia Technology

Bitcoin House reported on December 7 that OKCoin co-founder He Yi said in his WeChat Moments that he has joined Yixia Technology.

Yixia Technology is a leading mobile video technology and service provider in China, with well-known domestic products such as Xiaokaxiu, Miaopai, and VPlayer. Yixia Technology also recently completed a $200 million Series D financing, and its current valuation has exceeded $1 billion.

(He Yi)

She is a goddess and a tomboy

He Yi, who was once a host of Travel Satellite TV, served as the company's vice president during her time at OKCoin , and was fully responsible for OKCoin 's brand building. During her tenure, this beautiful young woman born after 1985 built OKCoin into a beautiful digital asset trading platform. He Yi led the team many times to help the company turn around when OKCoin encountered a public relations crisis. In November 2014 , when the digital currency industry was in a slump, He Yi joined the "You Are the One" BOSS group, and OKCoin became a first-tier brand among domestic companies. In April 2015 , the OKCoin trading platform debuted in New York's Times Square, representing China to promote Bitcoin to the world. OKCoin , a Bitcoin company that was once a technology nerd, has gradually become a representative of the digital currency industry, and He Yi has made an indelible contribution.

All good things must come to an end

In the second half of 2015, Zhao Changpeng, who was once the CTO of the OKCoin trading platform, chose to resign due to internal conflicts with the company. In the previous period of time, He Yi gradually faded out of the digital currency industry, but there was no information indicating the specific time of He Yi's resignation, and the outside world did not know the reason for He Yi's resignation. The former "iron triangle" role of Okcoin is now played by the founder Xu Mingxing alone. Regarding He Yi's resignation, OKCoin officials have not disclosed any news to the outside world, and there are more speculations from people in the circle. It is undeniable that after the "feast" was over, OKCoin's media exposure and brand activity gradually declined, and the company continued to solve the legacy issues facing the outside world. Of course, this is inseparable from the environment of the entire digital currency industry. It may also be that OKCoin is busy developing new products, and Xu Mingxing, who comes from a technical background, is not good at and tired of solving market brand issues. But in any case, OKCoin's current situation is directly related to the changes in its internal team.

From left to right (Xu Mingxing, He Yi, Zhao Changpeng)

Low-key farewell, gorgeous turn

Although it is not known what position He Yi holds in Yixia Technology now, with her ability and experience, it is highly likely that He Yi will be responsible for the brand building of Yixia Technology. This goddess who relies on her talent to make a living has not only made the necessary contributions to OKCoin, but also contributed to the digital currency industry itself. She not only made OKCoin well-known to the outside world, but also made more people outside the world understand digital currency.