Ubike aims at blockchain technology, sharing bikes will usher in more new ideas

What new forms will emerge when shared bicycles are connected to blockchain technology?

It is reported that the domestic shared bicycle brand "Ubike" is planning to use blockchain technology to improve the overall operation level. This is also one of the manifestations of Ubike's extension to the new economic model. At the same time, the shared bicycle field will also usher in many revolutionary changes.

It is currently known that the greatest value of blockchain has two aspects. First, blockchain is a decentralized technology. This feature perfectly fits the essence of the sharing economy, that is, there is no need to accept the reverse constraints of the central management system, allowing people to communicate freely and share everything that can be shared with each other.

Second, it can solve the problem of mutual trust between people in the era of the Internet and the Internet of Things. Based on this, the countless additional intermediary personnel, technologies and systems in the information society will be simplified to the extreme, thus saving a lot of costs.

Therefore, when shared bicycles introduce blockchain technology, we can expect the following scenarios to occur.

First of all, the shared bicycle credit points and deposit system, which has become the key fulcrum of the industry's operation, will have two opposite extreme development directions: either extinction or rebirth. The former means that the information record of the blockchain itself cannot be tampered with, and all user usage behaviors (picking up, parking, returning the bike, etc.) can be permanently retained. Whether such behavior is correct or harmful, the blockchain will make it traceable. Therefore, the supervision function of the old credit points and deposits will be taken over by the more reliable blockchain. At the same time, users will also develop a sense of self-discipline and reduce illegal usage behaviors.

Rebirth means that the existing credit system is transformed into a credit asset through blockchain technology. The significance of this asset is reward, similar to a bonus pool. When users maintain good usage behavior, they can get points as rewards. Users can use the points to exchange for other shared services or directly use them for consumption. Of course, the increase or decrease of points is also consistent with the records of the blockchain.

Secondly, since blockchain simplifies the management hierarchy, the positioning of shared bicycle operators will also change from a hub to a pure resource provider, which will bring many benefits. In essence, since the problem of user behavior supervision has been solved, operators do not need to spend energy on internal and external management, and can concentrate on a series of service work such as vehicle supply, maintenance, customer service, and market development. On the other hand, sharing behavior between users will become more frequent due to fewer barriers, which means that everyone can be both a transferor and a transferee, changing the passive sharing of shared resources monopolized by operators to active sharing with direct participation of users, and the resources under the jurisdiction of operators can also obtain higher utilization rates.

In summary, the prospect of Ubike using blockchain technology in advance is still very optimistic. Coupled with its own international layout, it is more conducive to achieving international operations in terms of technology, and many key strategies can become more advantageous due to the involvement of blockchain.

In terms of regional deployment, Ubike has established a strategy of focusing on second- and third-tier cities and overseas markets since its inception in 2016. It has not only effectively avoided the "encirclement and suppression" of the two leading brands, Mobike and ofo, in first-tier cities, but also taken the lead in seizing emerging markets that the giants have not yet entered on a large scale, laying a solid foundation for its future development and growth.

At the same time, Ubike's international layout has also been smoothly promoted. Starting from the second half of 2017, Ubike entered Canada and the United States, and established its North American headquarters in Vancouver, Canada in January 2018, responsible for the implementation of the "100 Cities, 1 Million Bikes" deployment plan in North America. Ubike has thus become a truly international shared travel service brand.

As the operation area expands overseas, how to reduce operating costs and improve management efficiency is a real problem that Ubike needs to solve urgently. At present, it seems that blockchain can not only deal with these problems, but also enable shared bicycle operators to gradually get rid of the heavy asset model and transform into a truly lightweight Internet technology company.

In addition, Ubike has always advocated the concept of "exploring urban excellent life". It not only hopes to provide users with an excellent urban commuting experience, but also cooperates with many high-quality offline brands to create a refined and interesting urban life for users. It is understood that Yu Yi, CEO of Ubike, is a veteran founding member of Dianping.com and has rich experience in O2O operations. Ubike has also been opening up one-stop consumption links such as catering, entertainment, and shopping based on shared riding, aiming to provide users with green and healthy travel methods while improving their overall quality of life. With the addition of blockchain technology, Ubike will also be upgraded to a full-service connector, delivering the essence of the sharing economy to all consumers in a new way.