"Coin Plus" received 10 million yuan in angel round financing, exploring incremental digital currency users through "simulated trading + content community"

Odaily Planet Daily learned that the cryptocurrency financial data service platform Bijiajia recently announced that it has received angel round financing of tens of millions of RMB from Ether Capital, XuanYa International, and Pancheng Capital. Bijiajia founder Chen Jingshan said that this round of financing is mainly used to accelerate the research and development of the trading platform and the construction of the ecosystem. The project has recently started a new round of financing.

Investment in digital currency has always attracted much attention. Despite the convergence of domestic and some national policies, there is still huge room for growth in cryptocurrency trading, so incremental users have become the key to the development of the industry. Market tools and content communities are frequently used scenarios and can cover a large number of users. Bijiajia is targeting the incremental user market and market pain points to establish a cryptocurrency financial data service platform that combines industry tools and content communities.

Bijiajia uses the product form of simulated trading + content community to allow users to master specific operations in a simulated form. The data on the simulated platform is the same as the actual transaction data and is updated in real time. The current version provides two forms: simulated trading and trading competition. The trading competition has been online for 2 weeks and has reached 10,000+ daily active users and a retention rate of 40%. The upcoming version will provide a "Newbie School" column to explain blockchain knowledge to new users; at the same time, it will provide "Project Research Report" to popularize investment knowledge.

Chen Jingshan said that the 2.0 version of Bijiajia, which is expected to be launched in September, will add an aggregated trading platform, Bijiajia PRO, where users only need to register to generate an account to complete cross-exchange transactions. Previously grown users will be directed to the trading platform to form an ecological closed loop, and subsequent versions will also develop hot wallets to help users manage assets.

In terms of providing data market analysis, there are currently a variety of APPs for users who invest in digital currencies, such as BiNiuniu, Mytoken, Aicin, etc. Mentioning his own advantages, the project founder Chen Jingshan said that unlike traditional market tools that are mainly used by people familiar with digital currency transactions, Bijiajia is more oriented towards novice users to achieve the acceptance of incremental users. According to reports, among the user portraits of Bijiajia, 30% have experience in investing in stocks or other financial products, 30% have experience in investing in the cryptocurrency circle, and 40% have no investment experience at all.

The project team currently has more than 20 people, focusing on product technology and operations. The core members have experience in leading the R&D and operation of core trading platforms in companies such as Tencent and Meituan. The founder Chen Jingshan is a serial entrepreneur who has developed the social communication software "Sing K" and achieved a growth of 5 million users within half a year. He has been engaged in technology research and development at Huawei and product operations at Meituan; product partner Shi Yingjie has served as product director of Sina Finance and head of securities products.

Zhang Xiubing, Chairman of XuanYa International, said that investing in Coin Plus and the digital asset financial service platform it represents is an important part of XuanYa International Investment Co., Ltd.'s layout in the blockchain field. The core team of Coin Plus came from first-tier Internet companies and has rich experience and capabilities in financial business growth.

Chen Weixing, Chairman of PanCity Capital, said that the blockchain industry is currently in a very early stage of chaos, and the Bijiajia team is one of the few teams that can work hard and have a forward-looking long-term layout. They have a deep understanding of the industry and a long-term layout, and they also know very well how to break through the current chaotic market.

Zhou Zijing of Ethereum Capital, as a senior angel investor, also believes that the blockchain industry is still in a very early stage. As an investor, he is more concerned about projects that can continue to contribute beneficial value to the industry in the future. A reliable team can support the project and give the product a long-lasting and tenacious life. This is what impressed him about CoinGiga.

This article is for commercial promotion only and does not represent the position of Wabi.com. Cryptocurrency is a high-risk industry. Please invest with caution. We are not responsible for any losses!