A crypto partnership between two giants: Grayscale and the New York Giants establish an official partnership

Grayscale Investments, a cryptocurrency asset management company, has established an exclusive partnership with the New York Giants of the NFL Professional Football League. Grayscale has become the official digital currency asset management partner of the New York Giants and the first cryptocurrency partner of the NFL system. Grayscale will become the sponsor of the Giants Foundation Golf Outing, the Presents Home Game sponsor, and the supporting sponsor of the Giants Training Camp, and will host voluntary educational seminars on cryptocurrency for the Giants every year.

“Our partnership with the Giants makes perfect sense given our roots in New York,” said Michael Sonnenshein, CEO of Grayscale. “We are excited to partner with such a forward-thinking franchise on our philanthropic efforts and continue to support the New York metropolitan community.”

As the official digital currency asset management partner of the New York Giants, Grayscale will be the main sponsor of the Giants Foundation Golf Tournament. Founded in 1993, the Giants Foundation provides financial assistance to organizations in the tri-state area that are dedicated to solving important community issues, improving overall health, and empowering youth.

Pete Guelli, Chief Business Officer of the New York Giants, said, "We are very excited to work with Grayscale, a pioneer in the crypto market. During our research in the field, we determined that we not only needed a partner who understood the values ​​​​aligned with the Giants brand, but also could guide us in the cryptocurrency ecosystem. Grayscale is our best choice, and he also has the institutional knowledge and the cooperative network we need. As cryptocurrency continues to develop, we can learn a lot from Grayscale." Guelli's words also indicate that the team's potential interest in cryptocurrency will continue.

New York Giants is a team of the National Football League in East Rutherford, New Jersey. The Giants joined the National Football League as one of the five members in 1925. In 2018, the team's market value was $3.3 billion, tied for 8th among the top 50 teams in the world, and ranked 3rd in the NFL, second only to the New England Patriots ($3.7 billion) and the Dallas Cowboys ($4.8 billion).