Enterprise data sharing should be safe and standardized to guide Internet platforms to actively fulfill their main responsibilities

As the Internet is booming and developing, online fraud, false propaganda, privacy leaks, malicious marketing, data falsification and other dishonest and illegal phenomena have not only harmed the interests of netizens, but also brought challenges to Internet governance. Recently, the 2021 China Internet Integrity Conference was held in Changsha, Hunan, where experts, scholars, competent departments, practitioners and others discussed related topics.

In the view of He Honglian, editor-in-chief of Hunan Red Net, online media have a great responsibility in building online integrity. "We must give full play to the advantages of information production and dissemination on the platform, fight against rumor-spreading and dishonest behavior, and establish and improve rumor-refuting platforms and mechanisms."

In recent years, relevant state departments have formulated and issued a series of regulations, including the Regulations on the Ecological Governance of Network Information Content, Regulations on the Management of Internet User Public Accounts and Information Services, to guide Internet platforms to actively fulfill their main responsibilities.

Professor Zhou Xisheng of Southeast University said that all kinds of Internet companies and platforms are the main responsible units for the construction of network integrity. In the process of developing the new network digital economy, it is necessary to strengthen the interconnection and information sharing between Internet companies, platforms, terminals and netizens, strengthen the governance of cyberspace, and build a solid protection network for social co-construction and sharing.

In recent years, new technologies such as big data, artificial intelligence, and blockchain have been continuously applied to strengthen real-name authentication, strict content control, building rumor-debunking platforms, platform traffic diversion, risk control, and content tracing, which has improved the technical capabilities of building an integrity system, but some new problems have also arisen.

"We must promote the modernization of network integrity governance, standardize data security sharing, and establish a safe and reliable data sharing mechanism." Chen Xiaohong, Party Secretary of Hunan University of Commerce and Academician of the Chinese Academy of Engineering, said that it is necessary to standardize data security sharing and strengthen citizens' information security and personal privacy protection.

Yu Yonghe, Director of the Network Management Technology Bureau of the Central Cyberspace Affairs Commission, raised three issues that need attention:

The first is the issue of privacy leakage, excessive collection or improper use of personal information;

The second is the problem of information polarization. Various applications label the collected user information according to interests, preferences, shopping needs, etc., and push it through intelligent algorithms;

The third is the problem of price discrimination, "one price for each customer", or "big data killing the familiar".

Yu Yonghe suggested that it is necessary to strengthen algorithm security governance, establish and improve supervision and management mechanisms, and promote the formation of a multi-party co-governance pattern of algorithm security with the participation of the government, enterprises, and netizens.

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