Boloro Selects Ribbit.me’s Blockchain Customer Loyalty Solution for its International Mobile Payments Network

NEW YORK, Dec 22, 2015 - (Asia Pacific Business News) - Boloro, the international mobile payment processing network set to expand operations to 15 countries by the end of 2016, has announced that it has selected Ribbit.me's universal blockchain-based loyalty industry platform to deliver customer loyalty solutions to its merchant partners.
Boloro plans to integrate Ribbit.me's customer loyalty platform (including "LoyaltyNetwork(TM)", "SmartRewards(TM)" blockchain and smart contract technology) into its company's product offerings, thereby becoming an efficient rewards program provider for its merchant network.
Boloro will enable all merchants on the network to offer their own branded rewards programs through Ribbit.me technology. This will give Boloro's existing and future merchants a significant competitive advantage in terms of customer loyalty and marketing through the Boloro network and the wider Ribbit.me network.
“We needed a way to further differentiate ourselves as we enter new markets while helping our merchants improve revenue and customer loyalty. Adding Ribbit.me’s revolutionary loyalty element to our mobile payments offering is a perfect match,” said Ann Camarillo, Chairman and CEO of Boloro.
"Ribbit.me's loyalty platform will enable Boloro to offer something that no one else is currently able to offer. Any merchant joining the network will be able to independently operate their own branded loyalty program and create a dynamic reimbursement network between each other at a fraction of the current cost," said Greg Simon, co-founder and CEO of Ribbit.me.
About Boloro:
Boloro is an internationally branded payment processing network that provides fast, secure and consumer-friendly payment acceptance services for online/e-commerce, in-store retail, bulk shipping, government bill payments and remittances. Consumers can authorize payments using a basic phone or smartphone without downloading any application; consumers can debit any account of Boloro's network issuers. Currently, Boloro operates in South Asia, the Middle East and Africa, and is preparing to expand its business in other markets in these regions as well as in Latin America, the Caribbean and East Africa.
Boloro is owned and operated by Boloro Global Limited, incorporated in Delaware, USA, and headquartered in New York, USA. For more information, please visit: www.boloro.com.
About Ribbit.me:
Ribbit.me provides a universal customer loyalty industry platform using distributed ledger (blockchain) technology. Ribbit.me's patent-pending "LoyaltyNetwork(TM)" and "SmartRewards(TM)" technologies enable program operators to create and operate complex multi-agent repayment networks in a virtually barrier-free environment, effectively manage program total debt, and provide dynamic, customized issuance and repayment options.
Ribbit.me is incorporated in Delaware, USA, and headquartered in New York, USA. Follow us on Facebook (facebook.com/Ribbit.me) and Twitter (@RibbitRewards), or visit our website at www.ribbit.me for more information.