Emercoin Chief Communications Officer Talks About Joining Microsoft Azure Blockchain Project

There are already many blockchain services joining the Microsoft Azure blockchain project based on cloud services. Just recently, the project has absorbed some new members, such as BitPay, Manifold Technology, LibraTax and Emercoin. These new partners have signed up to participate in the blockchain as a service (BaaS) platform and will work with the Microsoft Azure Accelerator.

Bitcoin.com sat down with Jason Cassidy, Emercoin’s Chief Communications Officer, to discuss the current state of the Emercoin project. In addition, Cassidy shared his insights on the Azure BaaS project and his views on Bitcoin.

Bitcoin.com (BC): What is Emercoin?

Jason Cassidy (JC): Emercoin is a digital currency and shared ledger platform focused on creating innovative, scalable services for businesses and individuals. The name "Emercoin" comes from the word "Emergence", which means continuous transcendence and continuous innovation. From this perspective, we are a constantly innovating digital currency that provides practical solutions to real-world problems.

BC: What does proof of ownership mean in the Emercoin protocol?

JC: One of the Emercoin blockchain services is EMC DPO – Digital Proof of Ownership for any type of physical or digital good or service. By outsourcing the trust factor to the Emercoin blockchain, physical and digital goods can be assigned to their respective owners through an immutable proof of ownership. Currently, there are a large number of ownership verification problems in key areas of economic activity, such as software licenses, subscriptions, land title deeds, music, art, diamonds, vehicle registration, etc.

The high cost of verifying ownership creates problems of fraud, forgery, and even theft. Currently, ownership verification in the physical realm is usually done through database entries or written records. For digital asset ownership, databases associated with ownership identifiers (license keys, product serial numbers, etc.) are almost always used. In these cases, mismanagement and corruption are a problem.

The solution provided by EMC DPO is to use the power of blockchain technology. One of the innovative services of Emercoin blockchain is NVS (Name-Value Storage), which securely stores relevant ownership information through Name-Value key pairs. Emercoin blockchain provides a general service in this regard, which can achieve the storage and maintenance of "Name-Value pairs" without special settings. It is precisely because of this flexibility that the NVS service is an ideal solution for virtual product and service ownership verification.

The NVS service is very scalable and allows the storage of many types of data, such as DNS records, SSL and SSH certificates, business contracts, proof of ownership, etc. For more information about the NVS service, please see here. For technical questions about EMCDPO, please read the PDF white paper.

BC: Could you briefly describe to our readers the services you provide?

EmercoinJC: Because Emercoin focuses on providing functional services based on blockchain, we are able to provide a wide range of solutions. In the second half of 2016, we will allow the public to use many innovative services based on the Emercoin blockchain. The services we currently provide include:

EMC SSH – Decentralized secure shell management solution (PKI)

EMC SSL – Decentralized online security and password-free authentication solution

EMC DNS – An uncensorable DNS improved from Namecoin

EMC TTS – Trusted Timestamping Service

EMC STREAM – Micropayment library for all types of digital streaming

EMC LNX – The First Decentralized Pay-Per-Click Advertising Network

EMC DPO – Digital proof of ownership solution for physical and digital goods and services

EMC InfoCard – Store electronic business cards with EMC SSL

BC: Emercoin has partnered with Microsoft’s Azure project, can you tell us how this started?

JC: We have developed a complete set of blockchain services and more services are being developed. The next step is to find partners. We contacted Microsoft and presented them with Emercoin's blockchain service solutions, which we felt would be helpful for Azure. After looking at them, they were very interested in working with us and invited us to join their Blockchain as a Service project (BssS).

BC: Have you had any contact with other platforms participating in this project, such as Ethereum?

JC: It’s natural. Being involved in this project has given us more insight into what’s happening in the Azure Marketplace. Since this is a relatively new partnership, our work is currently focused on integrating our services into BaaS. Once this project has more progress, we certainly hope to collaborate with other partners involved in the project, including Ethereum.

BC: How did you get involved with Emercoin?

JC: Last year, the Emercoin team contacted me through my consulting company CryptoConsultant.com, asking me to help review their services and provide feedback. During this process, I took a closer look at Emercoin and its blockchain, and I became very interested in such a relatively unknown digital currency with so much development. EMC's small market capitalization also piqued my curiosity. So I agreed to serve as the team's Chief Communications Officer.

BC: What does the Emercoin team think of Bitcoin at present?

JC: Bitcoin has achieved great success and is the first application to demonstrate the power of blockchain technology. As we can see, this technology is changing every aspect of business and personal use.

Blockchain technology will encompass more than just Bitcoin. In the next few years, many more types of blockchains will enter the industry, with specialized roles in various fields. Healthcare, transportation, accounting, law enforcement, supply chain, and banking will explode with blockchain applications in the next few years, but these are just a few of the industries in the broader field. Open, closed, semi-private, and permissioned blockchains will all have a place. In our opinion, the notion that you must use Bitcoin to have a functional blockchain is becoming outdated.

BC: What is the overall development goal of Emercoin?

JC: Becoming the top blockchain for business and personal use. What matters is how we achieve this goal: continuously driving innovation and providing services that exceed expectations. The industry is extremely lacking in functional, applicable blockchain services, and Emercoin is setting a new standard for top blockchains. I hope Emercoin will have more forward-thinking technology in the second half of 2016.

Original article: https://news.bitcoin.com/emercoin-setting-the-new-standard-for-top-blockchains/
Author: jamieredman
Translator: Next (8btc.com username)
Reward address: 1Mwmes1CAwgvy5SEpjPAkbnp94BYtsRw66
Editor: printemps
Source (translation): Babbitt Information (http://www.8btc.com/meet-emercoin)