Decentralized advertising exchange system EMCLNX successfully runs

The world's first peer-to-peer, distributed pay-per-click advertising (CPC) exchange system EMCLNX is successfully running. The fees in this system are settled directly by customers to website owners without going through any third party. So what is the difference between EMCLNX and traditional online advertisers? This article makes a detailed comparison and explanation of the differences between centralized online advertisers and the decentralized EMCLNX system.

The seven deadly sins of today’s advertising platforms

There are many centralized advertising trading platforms on the Internet today, such as Google. These advertising platforms created by search engine companies have earned countless fortunes from customers and brokers, and advertising has become the main business of search giants. However, these advertising platforms have the following disadvantages:

1. Advertisers usually only receive a very small portion of the fees paid by advertisers, usually less than 50% of the total fees. The remaining 50% of the advertising fees is paid to the advertising platform as an intermediary.

2. To use these advertising platforms, you must first set up an account and give away your phone number, email address, credit card data, and other personal information.

3. These advertising platforms require customers to pay a considerable amount of fees upfront, which are not refundable. Not only that, there is usually no mechanism to transfer the account balance to other accounts. Well, we often encounter the problem of "where is my money?", and after giving feedback to customer service, we cannot get a practical solution.

4. For advertising platforms, their terms for commission payment completely go beyond the law. The unfair terms they formulate can be decided at any time and arbitrarily to cancel the commissions earned by website owners from posting advertisements, making the hard work of website owners come to nothing.

5. The design mechanism is very unreasonable. Customers may be both buyers and sellers at the same time, but the advertising platform does not allow the commission in the account (website owner) to be used as payment for its own advertising (buyer) fees, even though website owners usually have the dual identities of buyers and sellers.

6. Centralized censorship system: advertising platforms can use well-known reasons to refuse to publish client ads.

7. The advertising platform also sets a minimum click price. If no starting price is set, the low advertising costs will lead to a reduction in business revenue. Such behavior monopolizes the market and has a huge impact on customers with smaller advertising budgets.

The emergence of distributed decentralized encrypted digital currency has made money transactions free of the concept of paper money and distance, opening up previously unimaginable business models and operating methods. EMCLNX, a decentralized advertising trading system built on the Emercoin blockchain, came into being. EMCLNX is a system created to meet the needs of advertising business participants (advertisers, website owners) and a tool to combat the evil deeds of search engine advertising giants. In the EMCLNX system, advertisers and website owners have direct business contacts and are no longer exploited and squeezed by them!

The differences and advantages of the decentralized advertising trading system EMCLNX

Compared with traditional centralized advertising platforms, the decentralized advertising trading system EMCLNX has the following advantages:

1. Members will not be prevented from participating by the “home court system” or other external interference.

2. The system is scalable because there is no central server and thus no bottleneck that slows down the entire ad network.

3. The system is indestructibly stable, with no critical factors that could cause the ad network system to crash.

4. There is no centralized review system, but website owners can choose to display ads. In the EMCLNX advertising system, each website owner can establish his own advertising display rules and choose which ads can be displayed. In other words, each website owner is responsible for his own actions, and no one can ignore the consequences. What can be reviewed is one's own conscience and sense of right and wrong.

5. There are no imposed "overbearing terms" and no minimum price for keywords or key phrases. In the EMCLNX advertising system, everything depends on the market mechanism - advertisers set prices, and website owners decide whether to accept the price and place ads.

6. Website owners do not need to create a personal account, nor will they disclose personal information. They only need to run the Emercoin wallet and set relevant parameters, then they can sit back and wait for income.

Advertisers do not need to register anywhere. They can publish their own ads as long as they meet the necessary conditions for the operation of the EMCLNX advertising system program. Of course, you have to reserve enough EMC in the Emercoin wallet for payment. The EMC in the payment wallet belongs only to the advertiser himself. If you decide to stop advertising, the remaining EMC can be used for consumption elsewhere at any time, or transferred to other wallets.

Advertising fees are paid directly to website owners without any third party. Since the EMCLNX system is irreversible, even the Emercoin development team cannot change the rules, which no other advertising exchange can do.

There are no restrictions on the transfer of advertising commissions. The Emercoin (EMC) earned from each click will be immediately transferred to your wallet and you can use it as you wish.

The EMCLNX system has a "contextual link" payment mechanism, that is, soft advertisements such as forum signatures are effective. In other words, "the best advertisement is the one that people don't notice."

How does the decentralized advertising exchange EMCLNX work?

In the EMCLNX system, the cost per click (PPC) is set by the advertiser himself, taking into account the interaction of the system operation and the constituent steps. We consider the work of the "generic" system and do not go into the details of installation and configuration, which will be listed below.

The advertiser creates an advertising contract in a text file and writes out the relevant parameters of the contract, such as the target website address, cost per click (EMC), language version of the publishing website, string, advertising phrase, etc.

The advertiser names the ad. The ad name must be unique in the Emercoin blockchain, cannot be repeated, and must be a text string without separators.

The advertiser creates a signature for the wallet address in the Emercoin wallet client to prove that he is the legal controller of the address.

The advertiser enters the wallet address, which is the payment address of the TXT column in the domain value storage system where the website information has been entered. This is necessary to prove that the target website provided matches the advertisement to prevent it from being used by others.

The advertiser enters a signature in the advertising contract[3], which is then published to the NVS-subsystem of the Emercoin blockchain. The contract is then broadcast to the entire Emercoin network and made available to all website owners.

Soon after the advertisement is published, the website owner will load the advertising contract into the website server database and then begin to verify the parameters, such as the minimum cost per click, the rating of the advertising keywords, etc. If the advertising contract is passed, it will be loaded into the appropriate level to determine the probability of the advertisement being displayed.

When a visitor browses a page on the website, the EMCLNX system will randomly display ads based on the ratings determined by the database. If the visitor ignores the text ad and does not click on it, the system will enter state [7].

When a visitor clicks on an ad, the online control platform passes a message containing the advertiser's invoice to the lnx_ref program and redirects the visitor to the target website, which is the advertiser's website.

The advertiser's website server gets the lnx_pay program information sent by the visitor, and after receiving the invoice data, the server will decide whether to pay. If the advertiser believes that it is a real click customer, the lnx_pay program will pay the fee, even immediately. If it is within the permitted range, it can be delayed until the next visitor clicks.

If the visitor is considered to be a "fraudulent click" and is not recognized, the visitor will be redirected to the advertiser's website. At this point, the operation process in the system ends and the system enters state [7].

The most difficult part of developing a P2P (peer-to-peer) system is to establish a peer-to-peer mechanism, but EMCLXN has successfully completed all the development. The peer-to-peer mechanism is used to protect all advertisers and website owners from unscrupulous and evil centralized advertising platforms. In addition, a peer-to-peer mechanism between advertisers and website owners has been established. First, advertisers are cautious about placing bad and fraudulent advertisements; second, website owners cannot conduct fraudulent clicks without scruples.

The protection mechanism is based on the following two basic concepts:

Credit ratings of both parties to the transaction

When the two parties of a successful transaction are matched in the EMCLXN advertising network, both the website owner and the advertiser are assigned a default trust of "0". As the number of formal advertising transactions completed by both parties increases, their credit ratings will gradually increase, so both parties are given more credibility. For the first ad click generated by the default credit of "0", only 5% of the total CPC advertising cost is paid, but the advertiser will automatically pay the fee. However, with the increase of good interactions and the growth of mutual credit ratings, the actual consumption of each click will also increase, and will gradually reach the consumption level of CPC advertising on ordinary advertising platforms. This means that website owners do not need to charge for each click immediately, and give advertisers a certain credit limit. Advertisers will pay the fee in one lump sum after several clicks have been generated, and will gradually reduce the number of payments in proportion. The transfer fee is paid by the advertiser.

Advertisers are identified by the domain name of the client's target website in the EMCLNX network and pay advertising display fees (EMC) based on this. If an advertiser changes its attributes, it will automatically lose its credit rating and start from the default status.

Function heat

The EMCLNX system introduces the concept of function "heat". This is a rough analog to physical temperature. Functions are "heated up to a degree" in their activity, and cool down according to the decay of a decaying exponential constant over a week.

For example, an advertiser monitors the popularity of multiple websites where ads are placed. Each payment request sent by the website will increase the popularity of the website where the ads are placed, and the cost per click paid by the ads will also increase, and the increase in both parties is proportional. Please note that the actual cost per click of a new website will be much lower than that of an unknown website. Therefore, if an unidentified website suddenly becomes active with ads, its popularity will also grow rapidly. When the popularity reaches 451 degrees Fahrenheit, the EMCLNX advertising system will determine that the website is deceptive and will automatically stop paying these click fees. Therefore, if the market believes that the advertiser does not fulfill the payment terms, the credit rating of the advertiser will be rated as negative, and the network will no longer display the advertiser's ads. In this way, the relationship between the advertiser and the website will be "fused". To restore the connection, it must wait for the natural cooling time (about 1~2 weeks), or the website owner will reduce the claim or the advertiser will pay the unpaid advertising fees.

Website owners can also use general reasons and set their own reasons to refuse to run advertisers' ads - advertisers pay for visitors. When the advertiser's trust is less than "0", the customer's ads will no longer be displayed.

Two of the three parties in the EMCLNX system - advertisers and visitors, whose popularity is tracked by IP addresses. If the visitor's popularity (the IP activity) exceeds a certain threshold, the EMCLNX network will stop serving ads to the visitor to avoid confusion with later real potential customers.

On September 9, 2015, the EMCLNX advertising network experienced a high-intensity network attack, but the visitor heat protection program played a powerful role and the entire advertising network suffered no losses.

In addition, the EMCLNX system can also monitor the quality of visitor heat, which is specified by the advertiser's server website. That is, the advertiser can count each visitor's request according to its own algorithm and start the emcLNX_inx_pay () function, passing it as a third-party parameter. Here, if the heat is lower than the critical point in the configuration file, the advertiser will refuse to pay for this visitor. The protection algorithm of this structure has the characteristics of being unpredictable and unestimated, which complicates the difficulty of network attacks and ensures that the advertiser's wallet is not stolen.

The advertisement contract signature and the corresponding EMC wallet address recorded in the Emercoin blockchain require the program lnx_ref to confirm that the advertisement contract is indeed placed by the advertiser and the advertiser will pay for it. For unsigned contracts, the EMCLNX system can also execute the placement, but there are potential risks in doing so. Some people with bad intentions will pretend to be the advertiser to publish advertisement information and will not pay. Therefore, the website owner will regard the advertiser as fraudulent and dishonest and will refuse to display all advertisements of the advertiser.

Original text: https://cryptor.net/kriptovalyuty/emclnx-piringovaya-set-obmena-reklamnymi-ssylkami
Translator: namjar