When black technology meets independent designer clothing brand - BABYGHOST and VeChain jointly release 2017 Spring and Summer Collection

Reporter: Lydia

In an ancient Roman basilica-style building, a visual feast of "angels and demons" was staged. The entire show was shrouded in the dark blue of Margaret, with a childlike innocence and romance, and an irresistible sense of danger. There are no cold queens or retro literary girls here, but only girls who can be handsome, cute, quiet as a virgin, and quick as a rabbit. They are known as the dark and ghostly girls who can attract boys the most, like DANGEROUS BOOK, which can be read a thousand times without getting tired. This is the warm-up show for the BABYGHOST 2017 Spring and Summer Series New Product Launch. (Founded in 2010 in downtown New York, BABYGHOST is an independent designer clothing brand full of love and sincerity, gradually growing and perfecting its personality, and highlighting its own outline.) Baby and Ghost are like two extreme contrasts, representing infinite imagination and space, different conflicts, both personality and identity.

(Babyghost is favored by many celebrities, including Amber Kuo, Tang Yan, Ju Xiaowen, Hou Mengdie, Sun Feifei, Liu Wen, and Mona Matsuoka. Wearing Babyghost clothes, they appear in various street photos or fashion magazines. These cool and fashionable young girls well interpret the audience of Babyghost)

The press conference was held yesterday afternoon at 1933 Old Square, a new fashion landmark in Shanghai. Compared with previous shows, which were mainly attended by people in the fashion circle, the presence of a company added a strong sense of mystery to the show. What is even more puzzling is why people who came to watch the show pointed their mobile phones at the models. If you think they were taking pictures, you are wrong. When you get closer, it turns out that there is a secret inside the BABYGHOST clothes. There is a chip hidden inside each piece of clothing. Scan the chip with your mobile phone, and you can see the interaction memory between each sample and the previous wearer, and travel back in time. This is amazing. How is this done?

The mysterious guest is about to appear!

The big boss behind the implanted chip is VeChain, China's first genuine identity anti-counterfeiting and transparent supply chain management platform based on blockchain technology. VeChain is committed to implementing Blockchain as a Service (BaaS)

The idea is to treat blockchain as an infrastructure and build various applications on it to meet the needs of ordinary users. VeChain will use the special data structure in the blockchain, namely the hash pointer (Hash

Pointer, through the hash pointer connected at the beginning and the end, to ensure the immutability of data; through the elliptic curve digital signature algorithm (ECDSA) of cryptocurrency to ensure the security of public and private keys. Through the deployment of decentralized applications Dapp (Decentralized Applications) based on blockchain, to ensure the decentralized storage of data and the execution of business smart contracts. "

VeChain's product solution is divided into two parts. For consumers, it provides IOS and Android versions of mobile applications, allowing consumers to easily, quickly and accurately obtain all product circulation information and whether the product is genuine through mobile applications. For brand manufacturers and retailers, it will provide a brand backend management cloud platform, which is a semi-open platform. All VeChain-authorized partners can access the platform at any time and manage their own brand products. In addition, VeChain has also released an NFC anti-counterfeiting chip based on blockchain technology. The anti-counterfeiting chip is unique and non-replicable, and can be easily embedded in the products that need to be verified.

According to VeChain Technology co-founder and CTO Shuai Chu, the company has completed a seed round of financing of several million RMB. The team members have rich experience in the Bitcoin industry and also have certain experience in the development of blockchain technology.

The team members come from well-known companies such as IBM, Alibaba, and Louis Vuitton, and have decades of experience in product development and product management.

VeChain will initially enter the luxury goods sector, and will later expand to daily consumer goods, food, artworks and collectibles, as well as customs and government regulatory departments, so that blockchain technology can truly be put into practical application and the technology can ensure the credibility and reliability of the solution.

What a love at first sight!

20 spring and summer looks: unique memories

At the launch event on October 11, 2016, under the blue sky, 20 models showed 20 looks from BABYGHOST 2017 Spring/Summer. In each look, one item was implanted with a VeChain chip at the very beginning. Back to September 7, 2016, in New York, at the brand’s Breakfast Party, the same 20 items appeared on 20 cool-kids in New York’s Lower East Side. BABYGHOST stored everyone’s image in the chip and brought it back to the launch event at Shanghai 1933 Laochangfang. Scanning the VeChain chip, you can see the interaction memory between each sample and the previous wearer. VeChain gives each piece of clothing a soul.

80 eco-friendly handbags: same appearance, different IDs

At this conference, BABYGHOST also specially produced 80 eco-friendly handbags. The implantation of VeChain chips gives them an independent and unique "soul". As a design brand that has entered the fashion field from Instagram, BABYGHOST carefully selected 80 milestone photos on Instagram since its establishment in 2010, implanted them with VeChain chips, and used handbags as carriers to obtain corresponding pictures by scanning the code, thus giving these eco-friendly bags an independent and unique ID.

50 limited edition items: interaction between brands and buyers

As a warm-up for the 2017 Spring/Summer show, BABYGHOST first sold fifty limited edition items on its Tmall flagship store.

These 50 items are all given unique numbers due to VeChain technology. Buyers can use their mobile phones to identify the chip and obtain the limited edition item number. After successful identification, they will receive a mysterious video from the designer and be invited to Shanghai to participate in the BABYGHOST 2017 Spring/Summer Conference.

Blockchain in fashion: A spark can start a prairie fire

The BABYGHOST 2017SS new product launch breaks away from the traditional fashion release format and chooses VeChain as a partner. Through the presentation (fashion demonstration), the world's unique digital identity-authenticated BABYGHOST 2017 Spring and Summer series is displayed. This collision is also in line with the inspiration of the BABYGHOST 2017 Spring and Summer series - Indigo Children (deep blue children, they are a group of children in the New Age Movement with superior IQ, keen intuition and supernatural powers, shining indigo (Indigo) representing spiritual power in the human energy photography.

The reporter learned that almost everyone who came to the show scanned Vechain, and the active interaction was particularly good. They all expressed strong curiosity about the uniqueness of this chip implant and will continue to pay attention to it. It is foreseeable that the impact of blockchain technology on fashion cannot be underestimated. VeChain has shown that the application scenarios of blockchain technology in the fashion industry have been initially feasible.