JD.com has started using "blockchain + big data transactions" to achieve data traceability and ownership confirmation

According to Chongqing Evening News, JD Cloud's JD Wanxiang Data Service Mall recently announced that its big data trading platform will use blockchain technology to achieve data traceability and rights confirmation. After the application of blockchain technology, data providers whose rights are guaranteed will be more willing to participate in data transactions, and data demanders can also easily obtain original data, check data quality, and get guidance services. Blockchain technology has historically broken through the bottleneck that restricts data circulation and transactions, and will promote the scale growth of the data market, truly promote various industries and enterprises to use big data to achieve upgrades and transformations, and comprehensively drive big data circulation into the 2.0 era.

Realize secure and compliant data transactions in a point-to-point manner

Although "data drives the future" has become a consensus, the current situation of the data circulation market is not ideal. On the one hand, the data sold by data providers faces the risk of being stolen and sold indefinitely, and the market value continues to decrease, which seriously restricts the scale and development of the data market. At the same time, the role of data value in enterprise upgrading and transformation has become increasingly prominent, and enterprises have an increasingly strong demand for professional data, but these demands of enterprises cannot be responded to and met immediately.

As a big data trading platform created by JD Cloud, JD Wanxiang Data Service Mall has always been committed to promoting the free and healthy circulation of the big data market. Recently, it has adopted blockchain technology to achieve safe and compliant data transactions in a point-to-point manner, protect data asset rights and interests, and provide users with one-stop data services.

Du Yufu, General Manager of JD Wanxiang, said:

"Blockchain technology, as a new type of decentralized protocol, can record transactions or other data securely and transparently, and the records cannot be tampered with. Therefore, after JD.com adopts blockchain technology, it does not require third-party authentication, and has the functions of ownership confirmation and traceability. By adopting blockchain technology, JD.com's platform turns data into protected virtual assets, and each transaction and data has a certificate of ownership. If there is no certificate of ownership for unauthorized theft or the certificate does not match the blockchain ownership, the data provider can request legal protection. This move will highlight the value of genuine data, crack down on theft and sale, reshape the circulation rules of the data market, stimulate the enthusiasm for data transactions, and promote the prosperity of circulation."

(Photo: Du Yufu, General Manager of JD.com Wanxiang)

Du Yufu said: "Now data providers have a very strong awareness of data protection. If their rights and interests are not protected and they are worried about data circulation, they will be unwilling to provide data services to customers on a large scale. Based on blockchain technology, it will effectively create a fair and circulated trading environment and promote the rapid development of the future data market."

About JD.com

JD Wanxiang is a big data trading platform under JD Cloud, which relies on JD's more than ten years of technology accumulation in the Internet field. Currently, JD Wanxiang has more than 300 data providers, more than 1,000 data sources, and more than 100 data subcategories. Its data products cover multiple data fields such as finance, communications, transportation, marketing, application development, commerce, machine learning, customs trade, etc.

In addition to applying blockchain technology to data intellectual property protection, JD Wanxiang will subsequently provide the following types of services to enhance user experience, solve data users' problems in one stop, and reduce data application costs.

Data social graph : JD Wanxiang incorporates the social model into the data circulation model to quickly screen out the data needed by the industry to which the enterprise belongs, and can guide data demanders to use the data correctly to maximize the value of the data.

Data quality monitoring : JD.com has established clear data quality standards to monitor data quality during circulation, helping companies better identify whether the data can meet their needs.
JD WanxiangQL language: Efficiently integrates multiple data sources, making it convenient for users to use data of different categories, saving time and effort.

Personal data authorization : JD.com has cooperated with relevant departments of the Ministry of Public Security to establish a personal data authorization system, which allows personal data to be used legally on the Internet and solves the problem of personal data authorization.

The rights protection and complete services provided by JD Wanxiang will effectively activate the data trading market. Now, JD Wanxiang has leveraged blockchain technology to protect data intellectual property rights, further ensure data quality, and improve data integration efficiency, which will bring broader development space for the platform.