The story behind blockchain: Your phone is more useful than JPMorgan Chase

According to the compilation of Huobi Blockchain Research Center, in the recently released book Blockchains in the Mainstream, 33 representatives from around the world, including leaders of many cryptocurrency companies, investors and scholars, discussed the challenges and opportunities of blockchain.

Huobi Blockchain Research Center concluded that the main question is, if blockchain is no longer a functional entity, then when can it be fully integrated into the mainstream.

Jeremy Epstein, CEO of Never Stop Marketing and author of the book, told us:

“Blockchain technology itself is a miracle and a wonderful thing.”

He added:

“As a marketer, I know that even the best technology can’t make people who don’t understand it excited to adopt it. It can only serve a small number of people who appreciate it (it does), but it will eventually break through this shackles. The blockchain industry now needs to pay more attention to what went wrong and why it needs to be corrected.”

Not restricted to hard forks

Epstein, who has more than 20 years of experience helping revolutionary technologies gain mainstream acceptance, likened blockchain’s gradual adoption to “the art and science of marketing.”

Epstein pointed out that although the potential of blockchain products in many fields has been recognized, getting the mainstream to accept this technology remains a challenge.

“My goal in writing this book is to spark more discussion in the industry about this issue. We need to discuss some deeper issues than blockchain scaling, hard forks, and zk-Snarks, and figure out how to proceed.”

Epstein pointed out that what is really exciting about blockchain marketing is not saying something like "Hey, Citibank is better than JPMorgan Chase", but "Your phone works better than all of them." Big changes require a lot of deep thinking, smart and guided marketing strategies, and clear strategies.

33 views

Huobi Blockchain Research Center learned that "Blockchain in the Mainstream - When Will Others Understand Blockchain?" summarizes the views of 33 blockchain industry leaders and innovators around the world on what it takes, what obstacles, and what opportunities are there for the mainstream to accept blockchain.

Participants included Roger Ver, known as "Bitcoin Jesus", Erik Voorhees, Jeff Garzik, and representatives from Microsoft, IBM, and Union Square Ventures.

Epstein expressed his delight at receiving such responses from industry leaders, as he hopes their participation will encourage various industries to participate in this critical area of ​​blockchain development:

“I hope that by inviting these people to join the discussion, I can encourage these leaders, their networks, and the industries involved to pay attention to other people’s interpretations, value propositions, different views, information, etc. of blockchain.”