sosobtc Li Xiong: To blockchain crowdfunding projects, five elements of a successful ICO

Following the previous article " What should investors know before investing in ICO? " which tells investors how to participate in ICO and evaluate ICO projects, this article mainly explains some suggestions for blockchain crowdfunding projects to initiate ICO.

Many friends have noticed that the current ICO circle is very chaotic and controversial, but as a part of the development of blockchain, ICO is an indispensable business model. ICO was not "chaotic" from the beginning, and everyone was very optimistic about this way of using digital currency as an investment target. Later, unreliable projects appeared, it was too easy to raise "coins", and the return cycle was too long, which led to the decline of investors' enthusiasm for ICO projects.

The ICO model is actually no different from traditional crowdfunding. Most of the early projects are aimed at blockchain, and the investment targets are changed from legal currency to digital currency. It has the characteristics of low threshold, diversity, reliance on public power, and emphasis on creativity. It refers to a kind of fundraising from the masses to support the investment behavior of the initiating individuals or organizations.

Well, since investors are so picky, our blockchain crowdfunding projects should do more preparation to make the ICO successful.

First, your project must be feasible and have a story.

Your project must be well prepared. It is best to be able to clearly express your project in one sentence. A detailed white paper is necessary, as well as a business plan. Tell your investors clearly what stage the project is in, such as not yet launched, product development, product on the market, already profitable, etc.

I have seen many blockchain projects that are very technical. In fact, many of your investors are "technologically illiterate". You need to explain to them in the most popular language. The more thoroughly they understand, the higher the probability of investing in your project. If there is irreplaceable innovative technology, it will increase the investor's favorability. Remember, your project must be feasible in the entire plan.

In addition, we must be clear that people are emotional. If you want to impress your investors, spreading your project through "storytelling" may have better results. If your blockchain crowdfunding project is realized, the vision will be great.

Second, highlight the value of individuals or teams, be reliable and capable, and have unlimited possibilities.

In order to make investors recognize you or your team, it is necessary to build up your image, so that investors will think you are reliable, capable, and have unlimited possibilities. You need to publish your personal or team introduction and past experience on the official website and social media, and be aboveboard in your publicity, telling your investors what kind of people you are, what your team culture is, and do everything possible to convey your value.

I have noticed that some blockchain project teams are composed of technical personnel and are not good at building brand image. I have to suggest that you change your mindset and look for people who are good at marketing to join the team, or find suitable spokespersons.

To do this, in addition to believing in what you do, you must also tell your investors to believe in you, demonstrate your personal or team charm, and let investors see hope even if you are just making empty promises.

Third, present reasonable returns to investors.

Of course, investment must have returns, and it must be a reasonable return that investors want. Different investors have different demands for returns, so you have to think from the perspective of your investors.

We know that currently, the return for investors who participate in ICO is mainly the corresponding tokens (digital currency), which is a kind of "dividend" return, not equity or cash. It represents an asset, and its value depends on the market's evaluation of it. In other words, after you participate in the ICO of a blockchain project, you get the tokens and can exit by trading them on the exchange.

However, relying solely on reward tokens may be too speculative and not enough to attract your investors. You need to provide a long-term return value on the project. For example, your project will become very big in the future, and whether the profits generated can be distributed as dividends, etc., so that investors can feel the rationality of the return.

Fourth, find the right person to endorse you. If you have a big shot to give you a push, many things can be done with half the effort.

When investors come into contact with a blockchain project, they will always do a simple investigation of the project. If there is a past financing history and it has received investment from certain investors or institutions, they should boldly announce it, which can serve as a good endorsement.

Use the resources of big names or media friends around you to help promote and give benefits when appropriate. If you don’t have such connections, it’s no problem. You can also find self-media big Vs to cooperate. On the surface, the cooperation is to pay advertising fees, but in fact, it is to use his personal brand and transfer traffic. Finding the right person can achieve twice the result with half the effort. The accumulation of personal resources also requires internal cultivation and mutual value output. If you have value and value output, there will naturally be people willing to help you.

You must remember that ICO promotion is very important. Sometimes it does not depend on what you do, but how many people see what you do. When you crowdfund and display your project on a third-party ICO crowdfunding platform (such as BiCrowdfunding and ico365) and get exposure, the role is also to endorse you on the platform. The essence is the same.

Fifth, attitude is very important. You must be sincere, confident, and attentive.

Any investment is for making money, and investing in ICO projects is no exception. Blockchain crowdfunding projects must have a correct mindset before starting ICO. Your goal is to help investors make money and get returns, not to borrow money from them. Investors participate in ICO investment for the purpose of making money, but investment has risks, and both parties must be aware of this at the beginning.

Although digital currency and blockchain concepts are very popular at home and abroad, they have not been well regulated, which means there are many unknown risks. You need to tell your investors about the risks of your project. If they can understand that there are risks in the project, but are still willing to support and trust the future value of blockchain and believe that they can benefit from it, they are the investors you are looking for.

Your words and deeds convey to the public whether you are a trustworthy person. Confidence comes from professionalism, and there is no room for fraud. Being attentive is what Lao Luo said back then: " I am not afraid of winning or losing, I am just a serious person who works attentively. God is watching, people are watching, and there are gods at the work site ."

Finally, I would like to remind all blockchain crowdfunding projects that ICO will become more and more standardized in the future. You need to make a lot of preparations to convince your investors. Don’t always think of taking shortcuts just because ICO fundraising is easy in the early stage. I advise you to give up this idea as soon as possible. The blockchain industry is still in its rising stage of development. I believe there will be bigger cakes waiting for you in the future. If you do one thing down to earth, you will accumulate more for yourself.

This article is an original article by the author sosobtc Li Xiong. Please indicate the source when reprinting. Thank you for your reading!