Yuelian responds to the national call and strives to promote national reading

Recently, the State Administration of Press, Publication, Radio, Film and Television issued the "Notice on Carrying out National Reading in 2017". The notice proposed that in order to welcome the 19th National Congress of the Communist Party of China and create a good cultural and social atmosphere for its successful convening, efforts will be made to build a national reading promotion service system.

The notice also proposed eight efforts: focus on organizing thematic reading activities; focus on providing high-quality reading content; focus on improving basic reading facilities; focus on promoting reading among children and teenagers; focus on advocating reading among leading cadres; focus on promoting reading among grassroots people; focus on creating a good reading atmosphere; and focus on strengthening organizational and coordination work.

As a blockchain application project designed and developed based on blockchain architecture and for the application scenario of national reading, Yuelian will build a new national reading system led by the national national reading strategy, supported by the latest Internet technology, and based on national reading organizations at all levels, and strive to achieve national reading for 1.3 billion Chinese people. In addition, Yuelian will also be committed to building China's most participated and most driven national reading online platform that can enter thousands of households, helping everyone develop good reading habits and integrate reading into daily life.

In order to respond to the country's call for universal reading, organize themed reading activities, promote children's reading, create a good reading atmosphere, and promote grassroots reading, Yuelian will directly launch the "Family Reading Club" application product in the early stage of its launch, providing cultural and educational activities with reading as the main line and family as the unit, focusing on extracurricular reading guidance, evaluation, trajectory tracing, evaluation and social interaction for children and adolescents, and expert reading interaction and other functional support. Moreover, Yuelian not only creates an online platform for universal reading, but also creates a physical universal reading scene and carries out the "Book Fragrance Town" project to directly realize the industrial aggregation of universal reading and cultural and educational undertakings. As the first physical extension plan of Yuelian, "Book Fragrance Town" will set many firsts in universal reading and even the entire cultural and educational fields.

In order to promote reading among leading cadres, improve basic reading facilities, and strengthen organizational coordination, Yuelian directly supports state-owned enterprises, government agencies, and party schools to participate in national reading through customized service product templates, and embeds demand links including political learning, business learning and training, and effect evaluation, so that all individual and even group reading activities can be reasonably evaluated. In addition, the release of the reading index will form a local self-motivation mechanism to promote national reading, increase people's enthusiasm for participating in reading, and transform reading from passive to active.

Most importantly, in order to provide readers with high-quality reading content, Yuelian adopts the method of cultural crowdfunding. Through crowdfunding, authors can be exposed to readers in advance, receive market evaluation through roadshows, and reduce the market for unpopular or low-quality works. Through this model of independent crowdfunding and content self-management, a positive cycle of production can be formed on the literary platform. Good works are becoming more and more popular and have more and more wealth effects, while poor and vulgar works will lose market support and be eliminated faster; thus, Yuelian's high-quality content brand will also be strengthened, more authors are willing to come to the platform to create, and more readers are willing to come to the platform to buy and invest in good works. In addition, users can also directly participate in content self-supply, which is more in line with the tastes of readers.

The birth of Yuelian is a milestone in building a book-loving China. National reading will be integrated from "fighting alone" to a "community" with diversified content and forms. The cause of national reading has rapidly entered every cell of society from the traditional promotion model with the help of new technologies and the great innovation of implementation methods, contributing to the great rejuvenation of the Chinese nation.