Wang Chong, founder of NiuHuaLi: Promoting millions of people to own Bitcoin easily and at a low price! ——Exclusive interview with MiningCoin.com

Attracting new users, promoting activation, conversion, closing deals, retaining users, and secondary activation, these concepts are certainly familiar to those who have experience in Internet entrepreneurship. In the mining circle, this set of Internet survival rules is used to perfection by a company called Cow Computing Power. Today, KiKi will take you to interpret how Wang Chong, the head of Cow Computing Power, who is well versed in Internet operations, used his unique business philosophy to bypass the red ocean competition, positioned target customers in the incremental market and achieved great success.

Kiki from CoinWise: Hello, Mr. Wang. First of all, thank you for your support for our column. As far as I know, you are an early entrepreneur in the Internet industry and have made remarkable achievements in the Internet industry. What opportunity prompted you to cross over to the current digital currency field?

Wang Chong: I am an early player of Bitcoin and Litecoin. At that time, there were no mainstream currencies such as Ethereum and EOS. But to be honest, I didn’t have much faith in virtual currencies at that time, and I felt that they were more speculative. It was not until the second halving of Bitcoin in 2016 that a new wave of market started. A group of blockchain veterans and currency circle masters such as Li Lin of Huobi, Yuan Dawei of KuShen, and Hu Donghai of Fengwo once again recharged their faith. At the same time, people no longer just talk about such superficial things as how much this coin has risen and how much it has earned; how much that coin has fallen and how much it has lost, but gradually pay attention to blockchain technology itself and the value of Bitcoin. I believe that blockchain will change the trust mechanism between people in the next 5-10 years, and blockchain technology will be widely used. As the most successful and earliest blockchain application at present, Bitcoin will definitely be recognized by more people, and the value of Bitcoin will be further enhanced. Therefore, I have strengthened my layout and efforts in the field of digital currency.

Kiki: Cloud computing power is a particularly hot vertical segment in 2019, and many newcomers have emerged one after another. Maybe many newcomers don’t know much about Cow Computing Power. Could you please introduce your company first?

Wang Chong: I can use one sentence to introduce Cow Computing Power: Cow Computing Power is a one-click mining sharing platform built for all investors. The Cow Computing Power operation team has simplified the complicated and professional blockchain/Bitcoin mining process by building its own mining farm, purchasing its own mining machines, and forming its own operation and maintenance team. As for the selection and purchase of mining machines, logistics and transportation, power search, mining farm construction, mining machine deployment, electricity bill payment, damage repair, daily operation and maintenance, etc., all are left to the Cow operation team.

Kiki: Can you tell us the current computing power? In which cities are the mining farms located?

Wang Chong: Cow Computing currently has the computing power of tens of thousands of mining machines, and the combination of new and old mining machines has basically completed the update and deployment of new high-power and low-power machines. In addition, we have completed the construction of 7 self-owned or equity-invested mining farms, which are located in Sichuan, Xinjiang, Inner Mongolia and overseas. We will also organize customers to visit the mining farms. The last visit was in October 2019. We organized more than 20 vehicles and a team of nearly 100 people to visit the mining farms and travel to Sichuan and Tibet.

Kiki from Mining.com: Mining is becoming more and more centralized, and individual competitiveness is decreasing. The birth of cloud computing power can be said to have given everyone the opportunity to participate in mining. However, as a new thing, a common concern among users is whether the cloud computing power platform will run away. How does Cow Computing Power dispel users' doubts?

Wang Chong: To see whether a company will run away, it mainly depends on why it wants to run away, as well as the feasibility and cost of running away. The operating entity of Niuniu Computing Power is Shanghai Qisuan Technology Co., Ltd., with a registered capital of 60 million. We have fixed assets of 7 self-built mining farms, tens of thousands of machines, and sufficient fixed asset reserves. Niuniu Computing Power relies on the price difference of mining machines, the price difference of electricity charges, and the income management fee to make profits. Every business is profitable, and there is no pressure to repay. Why should we run away? With so many mining farms and machines, how can we run away? The platforms that run away are generally light-asset matching platforms. They do not have their own machines or mining farms. They randomly promise customers a lot of things, but they cannot fulfill them in the end, so they run away.

Kiki: Compared with other peers, what are the advantages of CowHash? What are its characteristics?

Wang Chong: I gave a keynote speech on the development trend of blockchain mining at a conference of the WBA Mining Promotion Association. At that time, I made an extended thinking on the development of cloud computing companies. I divided cloud computing platforms into four categories:

Matchmaking trading platform: no mining machines, no mining farms, no self-built operation and maintenance team

Machine sales trading platform: with mining machines, no mining farms, and no self-built operation and maintenance team

Service-oriented trading platform: with mining machines, no mining farms, and self-built operation and maintenance team

Deep-rooted trading platform: with mining machines, mining farms, and self-built operation and maintenance teams

What kind of cloud computing platform can survive to the end? After reading the above four categories, it is clear at a glance that the cloud computing platform with the most advantages and the most likely to survive to the end is the one that has its own mining farm, own mining machines, and has its own operation and maintenance team. Cow Computing is such a company.

Another major feature or selling point of Cow Computing Power is that we use sufficient computing power as a reserve. Our users will receive a stable supply of computing power 24 hours a day, 365 days a year after purchasing. Even if the machine is damaged or there is a power outage, we will immediately cut the computing power from other mines and other machines to make up for it. Our users will not suffer any losses or delays. Currently, there are very few cloud computing power platforms that do this, or even almost none. The usual practice is that when there is a power outage or machine maintenance, the cloud computing power platform will only give customers an extension of time.

Kiki: CowHash mainly uses the Internet to simplify the traditional digital currency mining industry chain, making the industry chain flat, details transparent, and processes Internet-based. Is this business feature related to your early experience in the Internet industry? As a cross-border entrepreneur, what insights have you gained from your previous experience?

Wang Chong: This feature is definitely related to my Internet entrepreneurial experience and the fact that the operating team of Cow Computing Power is composed of leaders in the blockchain and Internet finance fields. In the Internet entrepreneurial era, we have complete and mature experience in attracting new users, promoting activation, conversion, transaction, retention, and secondary activation. As a cross-border player, we want to make mining simpler and easier for investors to accept, and make the process more convenient and the assets more transparent.

Kiki: As a rising star, what are the goals and plans of CowHash? Can Mr. Wang share them with us?

Wang Chong: Currently, most cloud computing platforms still rely on a small number of players from the original currency and mining circles for promotion. We believe that the competition in the existing market is already very fierce, even brutal, and the broader traditional investors, Internet financial investors, bank wealth management, funds, trusts and other investors have been ignored. Or it may be that everyone is good at different areas. General cloud computing platforms that simply come from the mining circle may not reach these customers or will not convert them. The Cow Computing Power team will use these incremental markets as our important battlefield. Our goal of Cow Computing Power is to enable tens of millions of people to own Bitcoin easily and at a low price!

Kiki: The general view of the industry on cloud computing power is that buying computing power is essentially buying discounted Bitcoin call options, which is equivalent to fixed investment or disguised position building. What do you think of this view?

Wang Chong: I very much agree with this view. I would even say a little arbitrarily that purchasing cloud computing power is the best way for newcomers to invest in Bitcoin, because countless experts and industry seniors have told us that the best way to invest and hold Bitcoin is to make a fixed investment in Bitcoin, and purchasing computing power is a way to force yourself to make a fixed investment in Bitcoin. For example, if you purchase computing power for 360 days, regardless of whether the price of the currency rises or falls, the computing power will produce coins every day, which is equivalent to making a fixed investment in Bitcoin every day for 360 days.

Kiki from CoinWise: With the entry of the national team, the supervision is becoming more intense, and the digital currency industry is gradually becoming formalized. Will the Cow Hashrate be affected by the supervision? How will it be treated?

Wang Chong: Any industry is a process of groping in the dark in its early stages of growth. The early stages of an industry are full of uncertainty, and government regulation is difficult to implement. Enterprises must take advantage of this stage to find their direction and break out as soon as possible. However, after successfully breaking out and reaching a certain scale, they should actively embrace regulation. Only by embracing regulation can they become bigger and stronger and enjoy capital premiums.

We believe that the strengthening of supervision is a good thing for Cow Hash. First, with supervision, we have a standardized basis, and we can grow stronger and bigger in accordance with regulations and laws. Second, with supervision, we can clear out fraudulent platforms and platforms without real repayment capabilities from the market. Cow Hash has been registered and taxed in accordance with the law since day one, laid out mining farms, purchased mining machines, and actively maintained communication with local regulatory authorities, making full preparations for the arrival of supervision.

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