Apple is currently one of the most valuable companies in the world, thanks to the brand's dominance in the smartphone sector. But is the Cupertino giant also thinking of entering the crypto space in some way? A new job posting at Apple suggests the company may be increasingly interested in crypto assets. This doesn’t mean the tech company will suddenly embrace Bitcoin, but we’re going to discuss what might happen if the company were to enter the crypto space. Apple has released a job listing seeking staff with experience in the crypto field. The job announcement shows that they are looking for a business development leader for their Apple Wallet, Payment and Business team. The position requires "5 years or more of experience working with payment providers, such as digital wallets, BNPL, fast payments, cryptocurrencies, etc." At the same time, Apple's Wallet, Payment and Commerce (WPC) team pointed out in the recruitment information, "We are looking for a professional in global alternative and emerging payment solutions. We need your help to define the implementation model for forming partnerships and business models, identify key participants and manage relationships with alternative payment partners, and develop relevant strategies. This position will be responsible for ultimate business development, including screening partners, negotiating and concluding commercial agreements, and launching new projects." Speculators are talking about crypto assets around the iPhone and Mac maker, who are doing their best to do what they do best. However, when it comes to any crypto worth noting, the news could also be a dampener. Apple's job posting only requires experience with cryptocurrencies, and nowhere else in the listing does cryptocurrency get mentioned, and Bitcoin or Ethereum are definitely not mentioned by name. In fact, the role seems to be geared more toward servicing the Apple Wallet app, including Apple Pay Cash and other payment options. So, will the Cupertino tech giant support Bitcoin? The impact of Apple making crypto software would be huge, but it would likely face as much resistance as Facebook has faced. Apple supporting the crypto space to some extent, especially perhaps in its wallet system, would itself be a positive for the adoption and use of crypto assets. However, there doesn't seem to be any indication from the job requirements list that Apple has proposed such a plan, but the mere mention of the crypto space by Apple is enough to get the market excited. Apple has not been overly supportive of crypto, instead taking a wait-and-see approach, after rivals like Samsung recently offered crypto wallets. However, Apple’s plans can be changed, and they are well known for being late to the game, and in order to break from previous practices, Apple has introduced something very simple and effective. When Apple adopts crypto technology, they may accept crypto assets faster than ever before, but now is not the time. At the same time, it seems that some companies are preparing for Apple's participation. Coinbase has included Apple's payment graphics when updating its mobile application. An image asset called "CardGoogleApplePay" in the Coinbase application code is considered to be important evidence of supporting Apple Pay inbound. But whether Apple will eventually step into the field of cryptocurrency remains a hot topic in the industry. |
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