Various giants enter the Metaverse

Recently, new giants have entered the metaverse and have been making frequent big moves.
At its Ignite conference on Tuesday, Microsoft announced plans to bring the digital and physical worlds together through a series of new applications that integrate virtual environments. In the future, the Xbox gaming platform will also join the "metaverse."
At the same time, the company is trying to launch an enterprise version of the Metaverse, in which users will be able to use PowerPoint and Excel. It is reported that Microsoft's first product will be a version of the Microsoft Teams chat and conference program with digital avatar capabilities, which will be launched in the first half of 2022. Microsoft announced that users of its Teams collaboration software will be able to appear in video conferences as virtual characters or animated cartoons in the first half of next year.
In addition, Nike has also made a big move recently. It has filed a trademark application, hoping to sell sports shoes, clothing, headwear and other products with its swoosh logo in virtual worlds such as games. At the same time, Nike's application documents also show that the company hopes to protect its "Just do it" slogan and other recognizable logos in the virtual world. The question is, would you buy a pair of sneakers that you can't wear?
Investment giants are also trying to get a piece of the pie. On November 2, Animoca Brands subsidiary and metaverse platform The Sandbox announced that it had raised $93 million from investors led by SoftBank's Vision Fund 2. This is also the first time that Vision Fund 2 has invested in a company that issues its own cryptocurrency. In addition, investment institutions such as Hillhouse Capital, Sequoia Capital, Zhen Fund, and 5Y Capital have all started to layout the metaverse track, involving companies ranging from virtual social platforms, virtual idols, to game companies, VR/AR projects, etc.
In China, the Internet industry has also ushered in a window of transformation for the Metaverse. Internet companies such as Tencent, Baidu, Alibaba, NetEase, and ByteDance have applied to register Metaverse-related trademarks and accelerated their layout in the Metaverse track: Tencent invested in Epic Games, continued to invest in content and social networking, and laid out a full-fledged Internet; ByteDance acquired Pico to expand its VR territory...
At the same time, operators are also unwilling to lag behind and have begun to take action. On the afternoon of November 2, China Mobile released the Metaverse MIGU evolution roadmap and the first consumer-grade augmented reality glasses Nreal Air, which means that China Mobile will officially enter the "Metaverse" player camp.
The Metaverse is indeed popular, but whether it is a temporary bubble or a development trend in the next ten years, we still need to look at it rationally and dialectically. (Golden Finance)