Cryptocurrency exchange traffic statistics: Russia, the United States, South Korea, and Türkiye have the largest traffic. What are the regional risks?

According to Similarweb, we can conduct traffic statistics on the websites of various centralized exchanges, from which we can see the ranking of traffic of each exchange (the data statistics date is May 9).

In the past thirty days, the ranking of centralized exchanges is as follows: Binance Coinbase Bybit FTX Gate ranked in the top five. (It is impossible to rule out the possibility of false volume)

In the regional rankings, Russia, South Korea, the United States, and Türkiye appear most frequently.

The exchanges with the largest traffic coming from Russia include Binance OKX and Huobi.

The largest traffic comes from the United States including Coinbase Kucoin and Cryptocom.

The platform with the largest traffic coming from South Korea is Bybit (its second largest traffic source is Russia).

Among them, Coinbase's traffic source is the most concentrated, with 54.6% coming from the United States. Binance's traffic is very scattered. The total share of the top ten traffic source regions does not exceed 50%.

After the implementation of comprehensive regulatory policies and Huobi's complete withdrawal from China, the only exchange whose traffic currently mainly comes from China is OKX (ranked second); but it is worth noting that China ranks first among the sources of traffic for options exchange Deribit, at 12.4%, followed by Hong Kong (9.8%) and the United States (8.5%).

Based on the traffic, Binance OKX and Huobi may face certain risks brought by Russia's sanctions. As a non-compliant exchange, Kucoin has an absolute majority of US traffic, which poses certain US regulatory risks (the second and third largest traffic comes from the UK and Canada, which also have very strict regulations). OKX took away Huobi's market share after its withdrawal from China, which may pose risks of Chinese market regulation. As a derivatives exchange, Deribit's traffic mainly comes from China and the United States, which have strict regulations, and undoubtedly also has certain regulatory risks.

In terms of social media traffic, the main source of traffic for the vast majority of imports is Youtube, followed by Twitter.

It should be noted that Similarweb mainly counts website data and cannot see APP data. Users in Asia and emerging countries may be more inclined to use APP.