On November 1, Guokr Electronics supported the purchase of smart watches with Bitcoin;
On November 3, Shanda Tiandi announced that it would support the purchase of commercial housing with Bitcoin;
On November 11, Guokr Electronics announced that it had completed the world's first commercial Bitcoin payment;
On November 19, the global exchange rate of Bitcoin exceeded US$900, and the domestic transaction price approached RMB 6,000;
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The craze for Bitcoin continues. A month ago, one Bitcoin could only be exchanged for 1,300 yuan in China. In less than a month, the market value of Bitcoin has increased nearly 3.5 times. In addition to the crazy speculation of Bitcoin players and investment institutions, Shanda and Guokr and other related companies may be the driving forces behind this "Bitcoin" feast.
It is not difficult to see from the above time points that as the bitcoin exchange rate soared, Guokr Electronics and Shanda Tiandi have been sparing no effort to use "bitcoin" for marketing. "Bitcoin to buy smart watches" and "Bitcoin to buy real estate" have almost occupied the headlines of major financial media in November. Regardless of whether there are users who have successfully traded with bitcoin, such news has given the market a hint that bitcoin has been recognized by commercial institutions and its value has been recognized. Stimulated by such good news, the bitcoin exchange rate soared, and Guokr Electronics and Shanda Tiandi also played a beautiful "bitcoin marketing".
Guokr Electronics once said that the purpose of opening Bitcoin payment is to facilitate purchases by "geeks" and "overseas" users. However, some netizens questioned: How many people in China own Bitcoin? And how many overseas users are there?
Guokr Electronics CMO Li Tao once made a high-profile comment on Bitcoin, saying that when Guokr Electronics supports Bitcoin transactions, "physical circulation is a big step for Bitcoin." But then netizens broke the news on Weibo, revealing that Shanda is the behind-the-scenes operator of Bitcoin in China. Shanda Tiandi and Guokr Electronics are just the beginning. Soon, its Shanda Games and Literature will support Bitcoin transactions. Another source said that Guokr Electronics had purchased a large amount of Bitcoin in October this year, and may be the actual controller of the domestic Bitcoin market.
Professionals pointed out that Bitcoin is extremely risky. After reaching a high of 6,000 yuan, Bitcoin fell to 4,000 yuan that night. They suggested that "Chinese aunties" invest with caution. Yi Gang, deputy governor of the central bank, said that the country would not recognize the legitimacy of Bitcoin, but netizens have the freedom to participate. |