In extraordinary times, operations determine the success or failure of a platform!

It's the beginning of autumn, and the rain has started to fall, dripping and cleansing the soul. The evening breeze blows by, bringing a slight coolness that is refreshing.

Last night, I sat next to a few friends by the river, enjoying the river breeze, listening to folk songs, and watching the most beautiful night in Chongqing. We talked about mutual finance, which we have never given up.

The industry has developed to this point, but it cannot be said to be mature, but people in the industry have become more professional. The platform and the business structure behind it have gone from being full of loopholes at the beginning to being meticulous and cautious now, which has gradually reflected that the industry will become more standardized. However, the more standardized the industry is, the more uneasy we as investors become. Why is this so?

1. Investors are not well educated. After all, only a few people are truly knowledgeable and can understand the platform.

2. There are too many scammers and celebrities, and all kinds of sharp opinions are rarely seen, making it difficult for investors to make choices. There is no systematic and universal version for everyone to learn and understand.

3. After the roughness of the early days, the platform people have become more and more savvy, so their product packaging will make it harder for you to find loopholes. Your fundamental analysis will only lead you to the field of pseudo-security of products.

4. The introduction of rogue documents such as opinions has exacerbated the accumulation of junk debts in the market. If the grassroots system is swept out on a large scale, then this industry will become a concentration of junk debts. The future of the industry is uncertain.

5. It is increasingly difficult for you to judge whether the platform is fake or true. For example, in the recent Taobao incident, some people said it was a pyramid scheme, some said it was a liar, and some said it was a scam. However, if you do not have certain capital operation and PE practical experience, you simply cannot understand what they are playing. In the end, it comes back to the starting point, and the wool still comes from the pig.

To sum up the above, I personally believe that if we judge whether a platform has a future by still remaining at the level of primitive fundamental analysis methods and techniques, then it may be very disadvantageous for us investors.

The times are progressing, the industry is advancing, the platform is improving, and the business model is also changing with each passing day. Therefore, I personally believe that the security of the evaluation platform can no longer be viewed with ordinary eyes, and your thoughts and thinking patterns must progress with others.

I once heard a sentence from investors: "If you don't invest, how can I withdraw money?" Maybe this sentence is too ironic, but it actually reflects the difference between the Internet finance industry and traditional finance - traditional finance is a leverage of funds, while Internet finance is a leverage of people. To be a good leverage of people and attract investors, the core thing is to look at the operation of the platform.

If I really want to write about the operation, I personally think that writing a book is not enough. Especially recently, I have fallen into a fear of words. I feel overwhelmed when I see a long text. Therefore, in order to popularize some basic logical frameworks for everyone and let everyone have a certain understanding of the operation of the platform, I have made a mind map for everyone to appreciate, so that everyone can know what dimensions should be used to evaluate the operation of a platform. If you don’t understand, please come down to communicate, or the author will publish an article in the future to explain in detail according to each section.

(This chart is only used to help you build logic to judge whether a platform is operating well or not, but the author reminds you again that due to the different stages and sizes of the platforms, I hope everyone will make rational judgments and not use the content to restrict others. The author has always advocated rationality, not blindness)

Finally, let’s talk privately about my opinion on this extraordinary period, especially when the golden September and October are approaching, when many platforms will inevitably face a strong peak in cash withdrawal and consumption runs. What should the platforms do if they want to survive at this stage?

Method 1: Replace lost customers with incremental customers.

Method 2: Prepare your own funds.

Method three: Use operational means to retain customers and prevent them from withdrawing funds from other platforms instead of your cash.

Method 4: Create a hotspot and deeply explore the investment amount of existing customers. After all, not everyone will go shopping during the golden September and silver October.

Method 5: Conduct strong relationship marketing based on user loyalty.

I hope it will be of some use to you all.