Adyen, a payment platform with an annual turnover of 50 billion, supports Bitcoin

Recently, the financial data released by electronic payment platform Adyen showed that the transaction volume processed by the company in 2015 has reached 50 billion US dollars, with revenue of 360 million US dollars and profit of 43 million US dollars. The transaction volume has doubled compared with 2014's 25 billion US dollars, and the profit has tripled compared with 2014's 13.8 million US dollars. At the same time, as a third-party payment company, this year it will also launch a full-function POS machine for physical store merchants and set up an office in Shanghai.

     In the third-party payment market, its share is far behind that of Paypal. Its advantage is that it supports more transaction channels and is very popular in Europe. In addition to UnionPay, Visa, and MasterCard bank cards, if the merchant accepts them, it also supports 250 payment methods such as Bitcoin, as well as 187 payment currencies such as RMB, US dollars, euros, and pounds. In 2015, Adyen launched an offline payment solution. After merchants install Adyen's full-featured POS machines, they can access the Adyen online payment platform. Merchants' consumers can use traditional payment methods such as bank cards, or mobile payment tools such as Android Pay, Sansung Pay, Apple Pay, Belgium's Bancontact/Mr Cash, and Southeast Asian online banking payments. In other words, Adyen hopes to become a unified entrance for integrating third-party payment channels.

     It is said that this full-function POS machine has been used in many high-end clothing retail stores in Europe and the United States, and is expected to enter the Canadian, Australian and Asian markets in 2016.

Adyen tests its new generation of fully functional POS terminals

     Adyen was founded in 2006. Initially, it only helped websites such as Facebook and Yelp to implement user payment functions. Later, with the development of mobile Internet, Adyen actively deployed mobile payment and implemented mobile payment functions for mobile apps such as Uber and Airbnb. As the transaction volume of these customers continued to grow, Adyen also gradually grew. It established headquarters in San Francisco, USA and Amsterdam, the Netherlands, Europe, and recently established new offices in Shanghai and Sydney. Currently, Adyen has 380 employees in 11 countries around the world and has 4,500 customers, including not only Facebook, Yelp, Uber and Airbnb, but also Netflix, Dropbox, Evernote and Royal Dutch Airlines (KLM).

     As a rising star after Paypal, Adyen has attracted investors’ attention with its rapid development. By the end of 2015, it had raised $250 million from investors including Felicis Ventures, General Atlantic, Index Ventures, Temasek Holdings and the latest Iconiq Capital, which was co-founded by Facebook founder Mark Zuckerberg and many Silicon Valley billionaires. Adyen has now grown into one of the largest technology companies in Europe, with a valuation of $2.3 billion.

     The company's CEO Pieter van der Does revealed that Adyen is committed to providing the most comprehensive one-stop acquiring services for websites and offline retailers around the world, and is expected to enter the capital market within two to three years. "Nowadays, business is becoming more and more globalized. Adyen has the ability to unify online and offline transactions. Shoppers can have the same payment experience no matter where they are. Adyen will also have a unique position in the payment market."