PwC survey shows low awareness is a barrier to blockchain adoption

A majority of financial services executives say blockchain ranks low on their corporate agendas, according to a new survey by professional services firm PwC.

The new report, which focuses on global trends in financial technology, attracted 544 participants, including C-level executives, creative directors, and directors from the banking, insurance, asset management and FinTech industries.

Most respondents said that they had at best “heard of” blockchain technology, while no more than 5% said they were “very familiar” with it. PwC’s survey data showed that people in the banking and payment industries were more familiar with blockchain technology than those in the insurance and asset management fields.

The report states:

“Blockchain technology ranked lower in the company development priorities of survey respondents compared to other fintech trends. While the majority of respondents (56%) acknowledged that blockchain technology is an important technology, 57% said they were unsure or unlikely to respond to the trend.”

The researchers behind the study said:

“This lack of understanding of blockchain technology may cause market participants to underestimate the potential impact of blockchain on their business.”

As one of the world's largest professional services companies, PwC has taken early steps to explore blockchain technology and has been actively seeking to expand its market in the blockchain field. The company recently announced partnerships with blockchain startups such as Blockstream, Digital Asset Holdings and Eris Industries.

Original article: http://www.coindesk.com/study-blockchain-tech-low-on-finance-sectors-priority-list/
By Stan Higgins
Translator: printemps
Editor: printemps
Source (translation): Babbitt Information (http://www.8btc.com/pwc-study-blockchain‎)