Blockchain technology extends its reach into the media industry

Abstract: Blockchain technology originated from Bitcoin transactions. It is used to record huge bills of Bitcoin transactions. The transaction bills are verified and shared by a global computer network. Stock exchanges in Australia, Germany, London, Japan and other countries have begun to develop the application of blockchain technology. Blockchain technology has also attracted giants such as Goldman Sachs, Citi, Nasdaq, Deloitte, and Airbnb to actively participate in the technology layout. As a technical system, blockchain was first paid attention to by the financial industry because of its close connection with Bitcoin, but this technical system can be applied to any industry or business scenario. The McKinsey report said, "Blockchain technology is the core technology with the greatest potential to trigger the fifth wave of disruptive revolution after steam engines, electricity, information and Internet technologies."

1. Blockchain technology will revolutionize the media industry

In recent years, the word "blockchain" has frequently appeared in the technology and financial pages of major media. "The Russian National Settlement Depository announced that it would introduce blockchain technology into the electronic voting system, using NXT blockchain technology." "Former JPMorgan Chase executive Blythe Masters refused to join Barclays and continued to work for blockchain startup Digital Asset Holdings." In 2015 alone , the scale of venture capital invested in Bitcoin and blockchain-related startups worldwide reached about $ 480 million, and reached $ 160 million in the first quarter of 2016. Due to the security, transparency and tamper-proof characteristics of blockchain technology, the trust model between financial systems no longer relies on intermediaries, and many banking businesses will be "decentralized" to achieve real-time digital transactions.

The top 25 in the global crowdsale project list have been occupied by more and more blockchain companies. DAO is an early investment fund of the Ethereum project. Since the crowdsale started on April 30, 2016 , DAO has received a total of about 200 million US dollars in investment in early June. More than 11,800 addresses invested in Ether, with an average purchase price of 6,500 US dollars, making it the largest blockchain crowdsale project so far.

As blockchain technology matures, its tentacles have extended from finance and securities to various industries, including the media industry. Based on secure, efficient and low-cost blockchain technology, iSunMedia came into being and became the world's first blockchain media company. iSunMedia will release a digital currency crowd sale plan on June 27, 2016. iSunMedia was transformed from Sun TV, an independent Chinese media with global credibility, and has 16 years of physical media innovation results. iSunMedia 's crowd sale plan is an innovative media financing attempt, which will obtain start-up funds for rapid business growth through the crowd sale of iSunMedia Coin digital currency. At the same time, this is also a bold attempt to start a business again, looking for more value recognizers on the road of media transformation. Investors who buy iSunMedia Coin will not only gain corporate dividends, but also obtain iSunTV VIP status, participate in iSunMedia 's social promotion, and experience a media era change.

2. The first Chinese media based on blockchain technology was born

iSunMedia is the world's first blockchain media company, and for the first time, it has sold dividend rights equal to equity through blockchain technology. While many media outlets are still unaware of blockchain technology, iSunMedia has made a bold attempt to seize the opportunity.

iSunMedia has issued a total of 100 million digital currencies iSunMedia Coin , and will never increase. This time, iSunMedia 's crowdsale plan will sell 10 million iSunMedia Coin . All investors who buy and hold this digital currency can obtain a series of rights including future dividends. Take the DAO project, the world's largest crowdsale event, as an example. The DAO is not an entity company and has no so-called management personnel. Every investor who buys the digital currency issued by the DAO will obtain the dividend rights of the investment projects issued by the DAO . The profits generated by these investment projects will eventually flow back to the investors of the DAO through the blockchain . The principle of the crowdsale plan of iSunMedia Coin is the same.

At the same time, iSunMedia will negotiate with various exchanges to provide trading venues for iSunMedia Coin , and discover the true price and value of iSunMedia Coin through transactions between users. iSunMedia Coin owned and transferred by each user will be recorded in the shared ledger according to the timestamp, and all participants can review and audit. The dividends of iSunMedia Coin are initiated through smart contracts or user voting and completed in the form of digital currency.

The crowdsale plan plans to sell 10 million iSunMedia Coins , and the sales price is decoupled from the legal currency and is priced according to BTC . Investors can go to the designated address to purchase BTC , and the crowdsale iSunMedia Coins will be sent to all participating investors immediately after the crowdsale is completed. The iSunMedia crowdsale plan is expected to start at the end of June 2016 , lasting 180 days, divided into four stages, and different levels of discounts can be enjoyed in each stage. The crowdsale stage will automatically end when the target of 10 million is reached.

Some experts and scholars assert that the future prospects of the cultural industry will be drawn by two forces, one is cultural finance and the other is cultural technology. From the perspective of culture or cultural industry, technology and finance are important sources of power. iSunMedia will be the first pioneer in the cultural industry.