Baidu removes commercial promotion of keywords such as "bitcoin" and "digital currency"

Recently, some netizens discovered that Baidu has removed the commercial promotion of the keyword "Bitcoin", as well as keywords such as "digital currency".

Previously, keywords such as "Bitcoin" and "digital currency" have long been occupied by some commercial promotions, including some "MLM altcoins". Many netizens or investors have been misled by "MLM altcoins", causing certain property losses. At the same time, it has also brought adverse effects to Bitcoin. Unfortunately, Bitcoin has taken the blame, and many investors have therefore believed that Bitcoin is a MLM coin, which has brought great difficulties to the popularization of Bitcoin by people in the industry.

Previously, Baidu was pushed to the forefront of public opinion due to the "Wei Zexi incident" , and was forced to take restrictive measures against the promotion of medical companies. However, the reason why Baidu removed the "Bitcoin" keyword commercial promotion and the removal period are still unclear, but some netizens claimed that Baidu had received a notice from its superiors that the promotion of virtual currencies was prohibited.

If the news is true, it will have a dual impact. On the one hand, removing the promotion of "Bitcoin" keywords will prevent Bitcoin from being labeled as a "pyramid scheme currency"; on the other hand, it will cause trouble for the dissemination and promotion of the true value of Bitcoin, because many Bitcoin and digital currency companies rely heavily on search engines such as Baidu to attract customers.

In China's search industry, Baidu has a 70% market share and is the largest traffic-generating tool on the Chinese Internet . Currently, the market share of the three local search "top three" Baidu, 360 Search and Sogou is 98%. 360 Search and Sogou have not yet taken any relevant restrictive measures against Bitcoin keywords .

We will continue to follow up and report on the future development of this incident.