How blockchain can save the advertising industry

Advertising is a function of the Internet from the beginning, but in recent years, online advertising has become more and more aggressive and invasive in order to gain more revenue. Users have to use ad blocking tools - which also leads to competition among various blocking tools to attract end users.

Current advertising problems: Personal privacy infringement

The goal of all advertisers is to make the advertising content as attractive as possible to users. The characteristics of the Internet make it easy for them to obtain the personal information of the majority of users to deliver highly targeted advertisements. A default cooperation is formed between users and websites, that is, users can enjoy free content and services, but they need to exchange personal data, which means that most users face privacy concerns. 90% of Americans feel that they have no control over how their personal information is collected and used by these companies, especially for advertising. What's more infuriating is that advertisements usually distract users. The cost of ad blocking is expected to be 22 billion US dollars in 2015.

Mass Network’s Solution

Mass Network is currently developing a blockchain-based advertising solution. The current advertising model is usually that advertisers pay website owners according to the number of ad clicks by end users. Mass Network will integrate ad blocking software and blockchain wallet technology to enable seamless micropayments and only display ads to users who agree to accept ads - also allowing specific ad content to be specified. Therefore, advertisers can pay to interested users in a targeted manner instead of using large-scale advertising to attract users.

According to the project goals listed on its website, the Mass Network Platform is somewhat similar to AdBlock Plus or Brave Platform:

“The Mass Network aims to be a software for consumers, webmasters, advertisers and data management platforms, creating a convenient transaction market for all participants. The platform integrates a seamless, secure and verifiable payment system based on the Bitcoin blockchain. Mass makes every Internet user a relevant participant, improving users' attitudes towards advertisements and content publishers. This will make advertising more effective and benefit all participants.”

Mass Network wants to bring monetization to internet browsers with the goal of creating a better connection between users, content publishers, and advertising.

Mass Network developers said they will create a way to trade before launching the project. Colu will provide the asset protocol and Mycelium will provide the wallet interface. Mass users will be able to earn Mass Coin rewards when browsing websites and watching ads using the network.

For more information about Mass Network, please visit its official website https://mass.network/ and white paper https://mass.network/mass-prospectus.pdf.