Blockchain advertising platform Mass Network trials Bitcoin micropayments

Rage Review : The startup Mass Network provides blockchain-based advertising positioning services for online advertisers based on the Bitcoin protocol. It changes the long-standing defect of high input and low output in this field, develops a new advertising market around blockchain technology, and ensures the fairness of resource allocation. The platform has already started ICO and is expected to officially release the software application in March 2017.

Translation: Annie_Xu

Startup Mass Network is looking to change the way the web is promoted, and has brought in bitcoin proponent and Mycelium CEO Alexander Kuzmin as its new leader. The software is expected to be released in March 2017.

Alexey Oshchepkov, COO of Mass Network, said:

"Although billions of dollars have been invested and a lot of work has been done, the goal has always been vague. However, the exploration will not stop and will only continue to develop in depth. Because there is no best positioning, only higher goals." The startup hopes to do its "little bit of work" to help advertisers find their target audiences.

“Alexander Kuzmin can bring expertise and talent in the Bitcoin space, Mass has already set up ad blocking for the Chrome browser, and has started an ICO (initial public token sale) that ends in December.”

Oshchepkov said, "Mass uses modern tools to increase efficiency, but it needs to balance complexity and purpose." Mass tokens are issued only once, using the Bitcoin blockchain as a channel, and their price is determined entirely by market supply and demand.

Mass explained how the network is growing. "Webmasters need to make adjustments based on the number of Mass users, and the Mass platform supports transparent payments based on market pricing." Online advertisers have always lacked clear ad targeting.

"Everyone involved needs to be fair about ad blocking, which takes advantage of other people's paid services."

Oshchepkov believes that website administrators do not care whether third parties obtain user data and violate user privacy.

"Advertisers also track data. There are always conflicts in business, so good solutions and creativity will win. We hope to change our way of thinking and make this system simpler." The pros and cons of Mass need to be judged by users, website administrators, and advertisers.

Oshchepkov said that online promotion favors the big networks. "It's a classic oligopoly. Of course, there's nothing surprising or questionable about this, and Mass doesn't intend to upset the balance of money."

Mass Network uses the Bitcoin protocol and settlement layer, and the token is also based on the Bitcoin protocol.

"We need to trade assets at the lowest cost, and obviously the Bitcoin blockchain is the best solution provider."

"Users cannot profit from their personal data, but I don't think this is unfair. Mass is not about robbing the rich to help the poor, but about creating a fair and just free market."