[Important] Looking at the road of sosobtc brand building from a series of "new versions"

If you are a careful user and often use sosobtc to check the market and trade cryptocurrencies, you will find that just a few days ago, the homepage of sosobtc’s ​​website https://www.sosobtc.com (PC web version and mobile web version) quietly changed its appearance. Yes, you read that right, “We have updated again”.

As the first update after the Spring Festival in 2017, our entire team has made sufficient preparations for this new version of the website. After working overtime day and night to develop and test it, we decided to officially release it. Until now, we are still optimizing the details based on user feedback - user recognition is the most important .

The direction of brand breakthrough

According to our past experience, we thought that marketing was about building a brand, and we spent a lot of time on marketing and promotion, but we rarely thought directly about how products, markets, and marketing work together from a branding perspective. Marketing is about telling users what the product is like, while branding is about answering users' questions about why the product is like this, which means that brand building is more about delivering value.

Building a brand is actually building a person, and brand image positioning is very important. Since its establishment in 2013, sosobtc has basically solved the problem of user brand awareness in the four years since then. When talking about market applications, people will think of sosobtc, but it can only be regarded as "just starting out", and what needs to be improved now is the brand influence. During this period, the biggest progress in sosobtc's brand building is to think clearly about the " direction of breaking through " - driving marketing by brand . Although this path means taking on a greater time cost, only by persisting until a strong brand is established can you truly influence and influence your users.

Brand infrastructure construction

We don’t have much experience in branding, and the road to branding is bumpy and not smooth. At first, we had a big gap with our peers in terms of products, brands, marketing, etc., but sosobtc’s ​​positioning ambition is also very clear - to be the most professional digital currency market data service brand and serve global digital currency players . Therefore, we have to carry out a series of brand-related infrastructure construction.

Since the sosobtc product revision at the end of 2015, we have changed our previous low-key style and boldly tried the road of brand building. In the eyes of outsiders, we are an unexpected rise. Throughout 2016, we focused on the digital currency market data, shouted the slogan "Here, you know the market better", used a new design and replaced the new LOGO at the same time, and carried out a series of design ideas for sosobtc. Finally, we believe that sosobtc should be fashionable, rational and dynamic .

The reconstruction of sosobtc products includes market data, K-line charts, market K-line plug-ins, APP applications (iOS and Android), membership services, chat rooms, information reading and other major functional services. It took more than a year until the launch of the new version of the website (PC and mobile phones) today. We have finally completed the construction of the brand foundation, which brings us one step closer to our goal of "Tonghuashun".

Compared with product polishing, we have been operating for a year in the commercialization development, and have directly or indirectly cooperated with hundreds of enterprises in the industry, and continuously delivered our products and brands to our market. It is gratifying that more and more peers and users recommend using our products, which also shows that sosobtc's efforts in brand building have been recognized by the outside world.

Let users speak for the brand

The best thing a brand can do is to let users speak for your brand, but there are rules for how to do it. The first step is to build trust, then love, and finally loyalty.

Sosobtc has always adhered to the principle of user first. Our team has always been pragmatic and dedicated, showing our truest side and communicating with users attentively. As long as there is a problem with user feedback, we will immediately become nervous, affecting the nerves of the entire operation, product and technology team. No matter what the result is, we will reply to user feedback as soon as possible. We hope to do everything possible to do the details well. From building trust with users to loyalty, sosobtc now has a large number of loyal users supporting and using it. We can receive all kinds of useful suggestions and feedback every day. Being busy for users is the greatest satisfaction for us at sosobtc .

Summarize

We once went to an extreme and did not pay much attention to contact with the outside market and ignored a lot of user feedback. However, the situation has reversed now. We cannot be too hasty in investing in market promotion and brand building. Therefore, 2017 has been identified as the "Year of Refined Operational Transformation" for the sosobtc business. We will develop technology and deepen our products, make continuous adjustments based on market reactions, establish more in-depth cooperation with people inside and outside the circle, and promote digital currency to a wider range.

Compared with other industries, the digital currency/blockchain industry is still in its early stages. The more it develops, the less optimistic we should be. For sosobtc, we are still facing a "basic war".