Millions of orders are far from enough, Yuelian aims at a broader market

Compared with other mature industries, the blockchain industry seems immature. When more and more new concepts are proposed, it takes a long time to prove them, and the error tolerance rate is actually very low.

If there are 10 million people participating in the Bitcoin market, the number of people who truly understand Bitcoin may be less than 1 million; if there are 1 million people participating in the blockchain market, the number of people who truly understand blockchain may not exceed 10,000.

Therefore, when we talk about blockchain, the focus should not be on how to come up with a newer and blank model, but on how to apply blockchain to the traditional model. After all, most users do not pay attention to technology, but care more about experience.

Based on this idea, Yuelian optimizes everyone's behaviors using the concept of blockchain without segmenting the consumer market and user age groups. Yuelian can even change the public's reading and writing habits.

The emergence of Yuelian China

On December 27, 2016, the State Administration of Radio, Film and Television announced the "Thirteenth Five-Year Plan for the Development of National Reading", and national reading became one of the eight cultural projects in the national strategic plan. National reading is the largest cultural activity in China. However, there are many bottlenecks in its current development.

First, there is a long-standing contradiction between the rapid economic development in China and the slow progress of the cultural and creative industry, which must be resolved;

Second, although cultural creation is a development direction that the country pays more attention to, there is a lack of effective promotion and implementation models and a feasible system to encourage readers and creators to participate;

3. Finally, the advocacy of the concept of universal reading is still a long way from being realized, especially since there is inequality in reading resources in terms of time and region.

The emergence of the Internet has brought the cost of obtaining information to nearly zero for the public. The emergence of blockchain is considered by practitioners to be a technology that can become the underlying protocol of the next generation of the Internet. Due to the authenticity advantages of blockchain data storage and transmission, the functions of cultural works dissemination and copyright identification are the first widely recognized blockchain applications. Then, a series of new models in the fields of content publishing, confirmation and circulation, creative tracing, physical asset digitization, IP financial support, etc. within the scope of wider application needs are gradually emerging.

Yuelian is a blockchain application project designed and developed based on blockchain architecture for the application scenario of national reading. It is presented by the "Yuelian China" online platform launched by Shanghai Yuelian Culture Media Co., Ltd. "Yuelian China" is committed to building China's most participated and most powerful national reading online platform that can enter thousands of households. "Yuelian China" truly solves the key pain points of the cultural and creative industry:

Copyright protection. The rapid spread of the Internet has made it more difficult to protect the copyright of IP creation. In addition, the traditional process of maintaining copyright is long and difficult. Therefore, the infringement phenomenon has become more serious.

Resources are unevenly distributed and their utilization is low. Educational and cultural resources are overly concentrated in large and central cities, educational resources are overly concentrated in core schools, and cultural resources are overly concentrated in core cultural institutions.

Product technical architecture

YueChain has a main chain plus side chain structure in terms of technology, and the side chain actually constitutes the application layer. There are roughly two types of applications on the application side chain. One is the application templates that YueChain provides to the public. The early application templates that have been confirmed include enterprise customized templates, reading club templates, regional community templates, and family templates. The other is the application products that users make and YueChain supports. YueChain focuses on copyright confirmation and transactions, the music industry, and the field of re-education. YueChain China's main application scenarios are:

1. Participants of the National Reading Campaign

2. National Reading Organization

3. Publishing House

4. Readers, experts in different industries

5. Readers, Consumers

6. Enterprise

7. Private reading club

Readchain Technical Architecture

Yuelian Product Architecture

Current Development

At present, the Yuechain China project has held roadshows in Shanghai, Suqian, Nanjing and other places, and the number of participants has increased. Yuechain operators will officially start ICO on July 1, and users can officially start through the All cion and ico race platforms. The total amount of tokens (Proof of Apply, abbreviated POA) issued is 130 million. This time, 65 million tokens will be released, and it is planned to raise 1,500 to 3,500 BTC. Yuechain China has reached a cooperation with the third-party trading platform Lianxing, and the tokens will be traded and circulated on Lianxing. In addition, the operator is also negotiating with more domestic third-party trading platforms, and it is expected that Yuechain China tokens will be launched on more platforms in the short term.

The content system of YueChain China was designed by the Jilin Province National Reading Association and registered in July 2013. It is the first blockchain project to join hands with the government to promote national reading. It is currently invested by the well-known company Leiying Technology.

Yuelian China has transformed the application of blockchain technology from a niche development to a feasible model for mass participation. The leadership of different institutions and organizations can enable Yuelian to obtain a large number of participants and users in a short period of time. The operator said that as the development model of Yuelian China matures, it will provide more reference systems for the domestic cultural and creative industry. National reading driven by blockchain is an excellent embodiment of the large-scale implementation of this "Internet celebrity" technology.