Blockchain revolutionizes the media industry. ATMChain China Community Meeting was successfully held

On July 24 , 2017 , the "Global ATMChain China Community Meeting" hosted by the World Digital Cryptography Technology Association (WTCO) was successfully held at the China Science and Technology Hall. Many blockchain industry leaders and technology enthusiasts attended the meeting to witness the debut of the "ATMChain" product based on blockchain technology.

As an emerging technology, blockchain has been extremely popular in recent years. This technology is an innovative application of distributed data storage, peer-to-peer transmission, consensus mechanism, encryption algorithm, etc. in the Internet era. It has the characteristics of decentralization, immutability, traceability, programmability, trust and anonymity. At the end of last year, blockchain technology was included in the "National Informatization Plan" for the first time, and domestic blockchain applications are increasingly appearing in various industries.

It is understood that the advent of "ATMChain" has precisely targeted the pain points of the traditional media industry. At present, the increasing "proliferation" of media advertising has caused advertisers to have many intermediate links in advertising, inaccurate crowds and unsatisfactory results. On the other hand, it has also caused advertising audiences to be harassed by malicious advertisements and contribute their precious attention for free. More efficient, accurate and quantifiable advertising, and more humanistic user experience are quite scarce.

In this context, after detailed industry research and rigorous technology development, the "ATMChain" product was born, aiming to solve many problems existing in the media and advertising industry.

"ATMChain" is a transaction system that combines a secure and highly reliable blockchain network with digital media distribution channels. Relying on media screens as terminals, "ATMChain" has established a trust chain between users, media operators, and media customers, innovatively creating a "blockchain + media" strategy, deeply exploring the economic value of attention, practicing the digitization of media asset value, and providing free access to digital media information, smart contract setting, triggering, automatic account splitting, data chaining, data query and other processes.

In terms of attention value mining, "ATMChain" allows users' attention to be quantified for a fee through blockchain technology, relying on better incentive mechanisms to stimulate users' subjective initiative and enthusiasm, and using the decentralized and transparent characteristics of blockchain smart contracts to solve value trust issues and form a reliable data flow closed loop, completely subverting the value distribution of the traditional advertising industry and reshaping the traditional advertising model.

In terms of data transparency, ATMChain can store relevant information on the blockchain, including: account information of media operators, venue providers , and users; value information under attention quantification; user browsing status information, media screen status information; transaction information of media operators, venue providers, and users, etc. By utilizing the tamper-proof nature of blockchain, data fraud is fundamentally eliminated.

In terms of platform ecological resource integration, "ATMChain" aims to create a large media ecosystem and connect to various advertising media operators. With the help of blockchain technology, the delivery effects of various advertising media operators will be accurately, reliably and quantifiable data indicators, so more authoritative and reliable delivery analysis and guidance can be provided. In addition, "ATMChain" will also include ticketing, cinema, entertainment, social networking,

We media and other industries to create a diversified smart media ecosystem.

In terms of intelligent data analysis, with the continuous development of technology and the application of technologies such as facial recognition in advertising terminals in the future, "ATMChain" can provide multi-dimensional data information such as viewing time, age, gender, etc. of viewers, so that the ability of screen terminals to collect data will continue to increase, creating a "blockchain + big data" media ecosystem across advertising media operators and merchants.

In terms of R&D technology, the ATMChain system uses blockchain technology as its core, realizes an open, mutually trusted peer-to-peer collaboration model, and uses smart contract technology to realize the signing of multi-party collaborative contracts in the system, as well as the autonomous operation of automatic transaction splitting. In order to meet high concurrency requirements, ATMChain uses the Raiden Network to move a large number of small payments to off-chain processing, taking into account both performance and data credibility. In addition, ATMChain has also introduced a technical solution for zero-knowledge proof to better improve privacy protection performance.

It is reported that after the Beijing stop, the global ATMChain community meeting will continue to be held, and the technology implementation will be completed in the near future. "ATMChain" uses blockchain to transform the traditional media advertising industry and uses technological innovation to create a future of value dividends that is worth looking forward to.