"Star Project": ZhongAn Technology's blockchain traceability technology is fully open!

As a disruptive technology, blockchain is leading a new round of technological and industrial changes around the world, and promoting the transformation from "information Internet" to "value Internet". In the past, when we talked about the integration of technology and industry, we meant "informatization", connection, and "Internet +". Today, when we talk about integration, we mean empowerment, ecological integration, and value integration accompanied by technological change, organizational change, and efficiency change, which is the "multiplication" method.

On November 12, 2018, ZhongAn Technology Anchain Cloud Partner Conference·Blockchain + Brand Traceability Special Session was successfully held in Shanghai Bund. With the theme of "Technology Empowerment, Industry Integration", the conference focused on the full process of anti-counterfeiting traceability, demonstrated ZhongAn Technology's blockchain, smart marketing, points, insurance capabilities and layout in the field of traceability, and cooperated deeply with technical service companies such as Wopu to build traceability solutions in scenario applications, and released the "Star Plan". Ms. Sai Maocuo, Deputy General Manager of ZhongAn Technology Anchain Cloud, said, "ZhongAn Technology Anchain Cloud will work efficiently with partners to complete the reshaping of business scenarios in the field of traceability, and build a complete and mature traceability business ecosystem with transparent information, efficient collaboration, and integration of stakeholders in the industrial chain."

Sai Maocuo, Deputy General Manager of ZhongAn Technology Anchain Cloud

"Star Plan" - ZhongAn Technology's plan to empower traceability companies

At the conference, Mr. Ye Xin, Business Director of ZhongAn Technology Anchain Cloud, Mr. Zhao Liang, Chairman of Hefei Hi-Tech Innovation Technology Co., Ltd., Mr. Hua Jian, Chairman of Chengdu Yufei Information Engineering Co., Ltd., and Ms. Lu Ying, Executive President of Guoxin Traceability Quality Source Code Technology Co., Ltd. jointly launched the "Star Plan". As a platform that continuously applies new technologies and financial capabilities to expand its boundaries, ZhongAn Technology has long been cooperating with companies in the traceability field. Ye Xin said that ZhongAn Technology will empower traceability companies from three aspects: technology, platform, and service. Relying on blockchain technology, a digital trusted system will be established; relying on ZhongAn Technology's intelligent marketing platform, points system, and insurance capabilities, the ability to attract, activate, close deals, manage, and develop new business models for the C-end will be built.

Ye Xin, Business Director of ZhongAn Technology Anchain Cloud, and Ms. Lu Ying, Executive President of Guoxin Traceability Quality Source Code Technology Co., Ltd., signed a letter of intent for the "Star Plan" cooperation

Blockchain technology empowerment: ZhongAn Technology traceability application detailed explanation

It is understood that ZhongAn Technology's blockchain traceability technology has been used in multiple commercial application scenarios, providing various technological services to governments, enterprises and ordinary people.

In June 2017, ZhongAn Technology and Lianmo Technology jointly launched the Bubuji blockchain anti-counterfeiting and traceability project, which is also the world's first poverty alleviation project to apply blockchain technology to agricultural breeding. Through the combination of blockchain, Internet of Things and anti-counterfeiting technology, consumers can view the chicken's geographic location, step count information and entire life cycle information in real time, solving the information asymmetry and trust issues between farmers and consumers. The traceability chain involves seed breeding bases, breeding bases, quality inspection agencies, slaughterhouse processing, logistics companies, sales channels, and control agencies, which require the cooperation of all parts. The specific chain is as follows:

Bubuji blockchain + IoT anti-counterfeiting traceability flow chart

Throughout the entire production chain, there are no longer any information barriers from chicks to adult chickens, from slaughter to transportation, from chicken farms to dining tables. All information is transferred through blockchain, and the consensus algorithm ensures that the information cannot be tampered with, which is equivalent to giving each chicken an ID card. If the leg ring is damaged by external force, the data will be automatically destroyed, truly realizing anti-counterfeiting and traceability.

At the same time, the traceability and non-tamperability of blockchain is used to realize the chain of breeding assets, and the risk assessment of farmers' loan applications is carried out based on the on-chain data, which solves the pain point of traditional agricultural credit and insurance risk assessment and lowers the threshold for farmers to apply for credit and insurance business. The project has reached cooperation intentions with hundreds of standard farms in many provinces and cities such as Guizhou and Anhui. It is expected that by 2020, 2,500 standard farms will be built across the country, creating economic benefits of 2.7 billion yuan and helping farmers get rid of poverty and become rich.

Bubuji Agricultural Ecological Finance

In August 2018, ZhongAn Technology announced a partnership with its ecological partner Dingzuan Technology to jointly launch a blockchain diamond traceability and trading platform. With the help of blockchain anti-counterfeiting traceability technology, diamonds entering the platform will receive a blockchain "electronic ID card" in addition to traditional certificates - a diamond traceability certificate, which truly records all information about diamonds from mining to trading.

In September this year, ZhongAn Technology, together with well-known domestic and foreign exchanges and quality inspection companies, established a diamond traceability alliance. The traceability chain covers upstream supply chains, electronic transactions, third-party settlements, quality inspections, logistics, customs declarations and other institutions, ensuring that the entire process of diamond mining, cutting, quality inspection, logistics, processing, wholesale and retail is fully uploaded to the blockchain. With the characteristics of blockchain that cannot be tampered with, the authenticity of its information is guaranteed, and the authenticity and reliability of diamond traceability information are truly realized. Based on blockchain technology, the commercial closed loop of the diamond industry chain has been reconstructed.

Diamond Anti-Counterfeiting Traceability Panorama

At the same time, the combination of traditional diamond consumption and diamond asset tokens based on blockchain has laid a solid foundation for data rights confirmation and value exchange involved in extended commercial activities such as pawning and pledging, auctioning and leasing, and trusteeship. At present, 1.45 million diamonds have been successfully chained, with assets of about 7 billion yuan.

From Bubuji to diamonds, ZhongAn Technology Anchain Cloud has been deeply involved in the fields of food safety and luxury goods based on blockchain technology, connecting the entire industry chain and putting all information on the chain to achieve the purpose of credibility. With the support of insurance, the products are assetized and digitized, truly realizing the process from data confirmation to value exchange.

In addition, ZhongAn Technology has also conducted extensive exploration and experimentation in the application of anti-counterfeiting and traceability of fast-moving consumer goods (drugs), blockchain applications for medical devices, anti-counterfeiting and traceability of artworks, and anti-counterfeiting and traceability of cross-border e-commerce products. Yu Biao, a blockchain expert at ZhongAn Technology, said, "Through successful exploration in the field of traceability, ZhongAn Technology has refined a complete traceability solution as well as rich resources and experience. In the future, we hope to have deeper cooperation with more partners in the vertical field of anti-counterfeiting and traceability."

At present, Anchain Cloud has built a complete traceability platform system based on the BaaS platform service, taking traceability, business flow management, and product safety traceability as the starting point, to create a one-stop cloud blockchain service. Small and medium-sized brand manufacturers can directly access the service through API and enjoy blockchain traceability services.

ZhongAn Technology Brand Traceability BaaS Cloud Service

Marketing empowerment: intelligent marketing services

According to reports, blockchain technology can also establish personalized links with end users. "The behavioral data generated by each scan of consumers will be recorded on the chain, and accurate business behavior data collection will be completed under the premise of user authorization." Yu Biao, a blockchain expert at ZhongAn Technology, said that for partners with digital marketing needs, ZhongAn Technology will also provide intelligent marketing services based on technological capabilities.

Yu Biao, blockchain expert at ZhongAn Technology

Points empowerment: Help merchants build a points exchange platform

In order to create a better customer service system, ZhongAn Technology has also developed a mature blockchain + points product system in the process of exploring the application of blockchain. In addition to the complete points mall, points management and other functional modules, it also includes a points exchange platform based on the blockchain ecosystem, which solves the problems of multi-party trust and cumbersome reconciliation, and helps merchants quickly build a cross-industry and cross-format points exchange platform.

The product is built based on microservice system and container technology, using a large number of Internet open source components, with high availability, high reliability, low access cost, etc. Enterprise users can quickly build points products and access the blockchain + points ecosystem at a lower cost; end users can use their points to exchange for points on the blockchain platform, and then exchange for products from other companies in the blockchain points ecosystem alliance, integrating various services to provide users with a more comprehensive experience.

Insurance empowerment: customized insurance services

In addition, ZhongAn Technology's parent company ZhongAn Insurance, as China's first Internet insurance company, also provides customized insurance scenario settings and product pricing services, such as "agricultural insurance", "information security insurance", and "health insurance" customized for the Bubuji project; and "information proof insurance" customized for the purple clay teapot blockchain traceability project.

At the end of the conference, Anchain Cloud launched the following three cooperation methods for partners who join the "Star Program":

1. Cooperate with Bubuji (Lianmo Technology) and output the overall solution. Copy the Bubuji model to quickly and effectively carry out anti-counterfeiting and traceability of agricultural products.

2. Anchain Cloud Blockchain BaaS platform service + anti-counterfeiting technology partner enterprise (optional), no need to configure hardware resources separately, only need to apply for blockchain nodes, suitable for small and micro enterprises to carry out applications.

3. Private blockchain deployment + anti-counterfeiting technology cooperation enterprise (optional), independently deploy a blockchain, the enterprise has full authority, and it is the first choice for enterprises with mature ecosystem businesses.

At present, it supports the access of external institutions, as well as merchants and various manufacturers' nodes, to achieve information exchange and win-win cooperation. The plan shows that ZhongAn Technology Anchain Cloud will fully open up its capabilities in technology, platform, data, etc. to help anti-counterfeiting and traceability enterprises transform and upgrade.

Conclusion

ZhongAn Technology has been committed to promoting the integration and innovation of technology and industry, and has launched ecological information upgrade solutions for industries such as traceability based on cutting-edge technologies such as blockchain and big data. "Blockchain has established a multi-party trust mechanism, which runs through the entire industrial chain, realizes the trustworthiness of all parties involved in the digital world, and has a profound impact on serving the real economy and promoting efficient collaboration among all parties in the value chain." Ms. Sai Maocuo, deputy general manager of ZhongAn Technology Anchain Cloud, said that technology is the biggest dividend of the current era. ZhongAn Technology will adhere to the drive of technological innovation and work with more contract partners to jointly promote high-quality development of traceability and more fields.