Evangelism World Episode 34 | Dialogue with Zhimale Live

The following is the interview transcript:

Host: Hello everyone, I am Orange, the host of tonight. Today, I am very happy to invite Zhimale co-founder Qiao Bangzhu to be the guest of the 34th episode of the preaching Jianghu live broadcast room. Now, let’s welcome our guest tonight, Qiao Bangzhu, and give a warm welcome.

Boss Qiao: This is the worst era, traditions are subverted!

The mobile Internet has not brought development, but a long-lasting information explosion. The way of information transmission has changed from a single center to a multi-center, non-hierarchical, synchronous and fast transmission. The transition from "centralization" to "decentralization" has extended the possibilities infinitely, and the whole society has been pushed to the guillotine of transformation. This "revolution" comes from the self, and if it does not change, it will accept extinction.

This is the best era, miracles are everywhere!

In the Three Kingdoms, Liu Bei, who started out with a pair of straw sandals, eventually became Emperor Zhaolie of Han. This is one of the few cases in history where a person with zero capital was able to compete with other heroes in the Central Plains. This era is more romantic. A huge building can be overturned overnight. The rise of grassroots forces is no longer enough to be written into books. Ordinary people become celebrities through the Internet... Explosive development has brought countless opportunities, and consumer sovereignty has broken the original way of creating stars. The public can use the power in their hands to find their own idols.

If you excel in education, you will become an official; if you become popular online, you will become a businessman.

The first generation of Internet celebrities, such as Guo Jingming, Xing Yusen, and Han Han, became famous through their writing on the first generation of Internet content platforms, such as BBS and Tianya Forum;

The second generation of Internet celebrities Sister Furong, Luo Yufeng, and Tianxianmeiermaina became famous through pictures;

The third generation of Internet celebrities Zhang Dayi, Luo Zhenyu, and Tongdao Dashu relied on Weibo and WeChat, jokes, and paid knowledge to build the prototype of Internet celebrity e-commerce;

The fourth generation of online celebrities, such as PDD, Feng Timo, and Zhang Daxian, emerged with the rise of online live streaming platforms;

The fifth generation of internet celebrities relied on the "Douyin in the South and Kuaishou in the North" platform to usher in an era of short videos for everyone to record every moment with different innovative content.

The initial model of the internet celebrity economy was to use a young and beautiful fashion expert as the image representative, and to select styles and conduct visual promotion based on the internet celebrity’s taste and vision, gather popularity on social media, and conduct targeted marketing based on a large fan base, thereby converting fans into purchasing power.

Today, the term "wanghong" has become more generalized. Any social media account that is based on a person's image, has a certain amount of social assets, and has the ability to quickly monetize these assets can be called an "wanghong". In general, wanghongs have a clear positioning, rely on their personal charm, and have the ability to monetize traffic.

The e-commerce industry was the first to be impacted by the influencer economy. The e-commerce industry has been pushed to the forefront because of influencers. The number of fans of Li Jiaqi, the king of goods, in his live broadcast room on Double Eleven reached 36.835 million. The e-commerce + live broadcast model has created a market worth hundreds of billions.

From "attracting attention" to "attracting money", its commercial value has been fully tapped, and "Internet celebrity + e-commerce" has become the standard for Internet celebrities to realize their value. When technology and quality cannot be fundamentally improved, Internet celebrities actually give products more soft value.

Traffic ≠ Revenue

How to maximize traffic is still a problem. The "Oli Gei" troll uncle who has 2 million fans on Kuaishou is still receiving the minimum living allowance, and there are also many internet celebrities with "millions of fans and hundreds of yuan income" on the entire network.

With traffic but no way to monetize it, it is difficult for non-head authors to earn income that matches the quality of their works. The top anchors, who account for 0.02%, earn 41% of the money, and the remaining 99.08% of small anchors share 59%. There is also a "28 rule" in this. The daily income of small anchors at the bottom is extremely unstable, and they mainly rely on fans' tips, and are called "online beggars."

Secondly, for Internet celebrities, the centralization of the platform means that even if a user gives a host 100 yuan in tips, after layers of exploitation, the host can only get less than 20 yuan. Although the host is the only producer of valuable content in the live broadcast, the platform is the biggest beneficiary.

Starting from "Zhima", blockchain maximizes the internet celebrity economy

The internet celebrity economy is the product of technological evolution and upgrading, and what will ultimately drive the fan economy towards a reasonable direction will also be the technological upgrading and updating. When the iterative updates of blockchain technology met the internet celebrity economy at the crossroads, the seemingly unrelated things produced a beautiful chemical reaction.

In September 2017, tickets for G-Dragon’s concerts in the Netherlands and Germany were sold in the form of blockchain tokens. The “Oasis” launched by Weibo based on digital assets also demonstrated the attempt to apply the blockchain token application ecosystem in social media platforms. With the development of technology, it is only a matter of time before “holding coins to chase stars” comes into being.

In the decentralized live social platform "Zhima Live", its unique Zhima Points, as the value circulation token of the platform, have the characteristics of being holdable and tradable, and can be traded independently on the content platform and system. This is an important part of the solution provided by Zhima Platform to reshape the profit distribution model and reduce the intermediate links.

"Born for Internet celebrities, living for e-commerce, and popular for fans", Zhima Live transforms the underlying economic system of the Internet celebrity industry through blockchain technology, and builds a new Internet celebrity economic ecosystem where everyone can participate in incubating Internet celebrities, everyone has the opportunity to become an Internet celebrity, and everyone can benefit from it. It realizes real-time capacity sharing, social networking and circle building in a community-based self-governing way. Through the new value recognition and value distribution mechanism brought by blockchain, all participants can directly obtain value affirmation from each other in the ecosystem. Internet celebrities can grow in a more open and transparent environment, fans can enjoy the value they deserve, advertisers and suppliers can more accurately locate Internet celebrities, and the value of "small content" produced by a large number of middle and even tail producers in the entire content industry begins to stand out.

Starting point 2020, defining the sixth generation of Internet celebrities

On March 18, 2020, the Zhima platform will be officially launched, and each member will be given 1,000 Zhima points. Zhima points can be used to reward influencers, spend in the mall, or withdraw to the exchange for trading. At the same time, a partner plan will be launched, and more entrepreneurs who are interested in the influencer economy are welcome to join!

As it continues to grow, the "Global Internet Celebrity & Beauty Pageant" planned by Zhima Live will also be held as scheduled; in order to further enhance the value of Internet celebrities, models, artistes, and stars, the Zhima platform will also launch touring performances and enter the film industry, increase publicity and exposure, expand monetization channels, and use actions to demonstrate how to attract high-quality creators, content and a large number of active real users, and provide sufficient long-term appeal.

From identity recognition to the establishment of industry standards, Zhima Live has used actions to define the sixth generation of Internet celebrities and reshape the value of the Internet celebrity industry. In the field of interaction between the Internet celebrity economy and technology, "Zhima" has made the best choice.

Life is about the shining moment, not the process. This romantic era gives you the opportunity to stand out. Are you ready?

Host Orange: Thank you very much for Mr. Qiao’s speech. In my opinion, the economic logic of “blockchain + internet celebrity” pioneered by ORL will inevitably drive the rapid development of the entertainment industry. As the most trendy demand, internet celebrities contribute to the nourishment of civilization and the pursuit of sexual freedom, which is an inevitable shift in the spiritual desire of modern society. As a witness and participant of the second stage of “individual freedom”, ORL will surely bring about huge industrial opportunities and form a super traffic IP.

We would also like to thank the following media for their strong support! Thanks to Biben Live and Beep for their exclusive interview and broadcast!