The biggest advantage of the underwater world is that it is free, and its biggest disadvantage is also free! Because it is free, many people don’t believe it... When you shake your phone to get free red envelopes on WeChat or Alipay, many people said that there is no such thing as a free lunch, but later it became a "national movement"; 360 antivirus software is free to use, and many people worried about data leakage and that it could not kill viruses, but later everyone used it, and those paid antivirus software lost their market. Why does Underwater World give money? It's not because a few clicks are worth a lot of money. Everyone uses computers every day, but it doesn't generate value. It's because the emergence of the Underwater World platform has made marine protection deeply rooted in the hearts of the people and generated big data. The more users and fans the platform has, the higher the popularity and commercial value it will generate. A key point in the valuation method of Internet companies is that the user flow of Internet companies is equivalent to the cash flow of traditional industries; traditional industries look at the growth rate of net profit, while Internet companies look at the growth rate of the number of users. For example: QQ, Kugou Music, Youku, Taobao, WeChat, Alipay, Didi, Meituan, Douyin, etc. These large Internet companies all started from free, and after attracting a large number of users and fans, they explored ways to make profits. Today's society is a society with a flood of information, so attention has become a very scarce resource. Professor Wang Feiyue of the Chinese Academy of Sciences once said: In the future, attention and trust will create value. I agree with him. The value behind fans is attention. So, in essence, the value of UT produced by the members of the underwater world nurturing underwater creatures comes from the market's valuation and return on the attention of platform members. In the era of fan economy, the valuation of Internet companies is positively correlated with the number of fans. The more fans there are, the higher the valuation. Therefore, every member on the platform is contributing to the company's valuation. In the past, Internet companies provided free services to you at most. After collecting members’ attention, they used it to obtain high valuations and high returns. Apart from that, the platforms did not return reasonable value to members. Occasionally, they sent a small red envelope to attract more fans or retain existing fans, which was far from matching the number of fans and attention value contributed by members. In the blockchain era, blockchain itself is not only an underlying technology, but also a reshaping of traditional production relations. The construction of new production relations brings higher social efficiency. Through blockchain technology, contributors to the platform can get fair and reasonable returns. The underwater world uses the incentive mechanism of rewarding UT points for adopting underwater creatures to allow people to learn some knowledge about marine protection every day and thus develop the habit of environmental protection. This is a good thing and is in line with the concept of national environmental protection advocated by the TNC organization. At the same time, by combining blockchain technology with a reasonable business model design, every member participating in the platform construction can receive timely value feedback, inspiring members to consciously and proactively carry out promotion and publicity, allowing more people to join the environmental protection ranks, while also allowing more people to participate in platform construction, thus forming a positive cycle. The platform's fan base will grow larger and larger, and its advertising effect and investment value will become increasingly prominent, which in turn will promote the gradual increase in the value of UT and WT. The Undersea World platform currently has about 100,000 registered and certified members, and the stickiness is extremely high. This is because members have to open the app every day to click, receive, and check the UT status. 3-5 times a day is normal. Once the usage habit is formed, user stickiness is guaranteed, which is something that many Internet companies may not be able to achieve even if they spend a lot of money. The Underwater World app is still in the traffic-generating period. With the initial number of fans as a foundation, the fission speed will become faster and faster. After the user base is established, the company can do a lot of things, such as social networking, e-commerce, short videos, etc., and more value can be realized. Then, the circulating currency of the platform is naturally these UTs, so the appreciation of UT is certain. UT represents the value of the platform. Holding UT is equivalent to holding shares of this platform, so many people will invest in buying UT from others. Offline business owners saw the huge number of member fans on the Underwater World platform and connected with the Underwater World one after another. This not only brings new customers to the business, but also has higher stickiness, thus achieving the effect of attracting fans. By holding exchange activities, the popularity and operating income of physical stores can also be increased, and platform users will also take the initiative to help the store do free publicity. After the launch of the Underwater World Mall in the future (planning and preparation), these physical merchants who have been successfully connected will also have the priority to promote for free on the online platform, and be exposed for free in front of hundreds of thousands of members, saving a lot of advertising fees. In addition to benefiting the existing physical industry, connecting with the Underwater World can also open up another income-increasing channel for business owners and employees, that is, using the physical credit endorsement and low-cost consumption advantages of merchants to attract more consumers to join the Underwater World, thereby obtaining corresponding UT points rewards. At this point, a win-win situation for all parties has been formed! 1) For ordinary members, they can get extra income without investment. If they promote, the income will be more substantial. 2) For environmental protection organizations, it can quickly spread environmental protection concepts into the hearts of ordinary people and form a large consensus around the world. 3) For the Undersea World platform, the number of fans on the platform can be rapidly expanded without spending a penny, which completely reverses the passive situation of Internet companies relying on investors' money to attract fans. Therefore, the company does not need investors' money to meet the current funding needs, so it can consider the company's development strategy in a down-to-earth and peaceful way from a long-term perspective, and carry out platform segment construction and system optimization in an orderly manner according to the pre-planned plan. |
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