Public welfare problems Human hearts are unpredictable and transparency is insufficient, which is why the credibility of public welfare organizations is gradually disappearing. Around these two ultimate issues, the difficulties in public welfare emerge. ·The transparency of the sources and destinations of donations and materials Environmental protection public welfare platforms are difficult to gain sustained attention From the time a donation is made to the time the recipient finally benefits, there are four roles involved: donors, charity organizations (platforms), finance, logistics agencies, and recipients. Each link may have loopholes due to information opacity. For a public welfare platform, the stickiness of most users is not high because most people have their own careers and families. Underwater World Charity Platform There are two main issues here The platform needs to innovate its mechanism to attract more users to join the cause of marine protection Addressing issues of openness and transparency in future development Undersea World Core Mode The underwater world adopts an invitation system. After receiving the invitation code from others, you can register and authenticate. In the future, you only need to adopt underwater creatures, and you can obtain "UT" by collecting it every day, and then you can make money by selling UT. In fact, this business model of the underwater world is not uncommon. At present, there are many eye-catching apps on the Internet with the names of "making money" and "giving money". In addition to inserting advertisements on major online platforms, these "money-making" apps have also penetrated into various application stores. The types are also varied: making money by playing games, reading news, forwarding articles, trying apps, walking, answering questions, and taking questionnaires... The core of this model is actually to solve the problem of user stickiness and get more people involved in ocean protection. As a platform, Undersea World does not generate profits in this process, but its huge influence has created a precedent for a true public welfare platform. Rebuilding the credibility of public welfare with blockchain technology Another question is, in the process of public welfare, is there any way to always keep information transparent, reduce extra expenses to a certain extent, and be effectively supervised? The first thing that came to the mind of the Undersea World team was blockchain! When we talk about blockchain, the first things that come to mind are its openness, transparency, immutability, decentralization, traceability, and peer-to-peer characteristics. If you think about it carefully, these are exactly what the people are demanding for the public good. Using blockchain to find more transparent and efficient solutions: The promoter's information is uploaded to the chain, and every step is open and transparent, which can effectively reduce disputes and sort out errors and omissions. Regional data is uploaded to the chain, and the situation of platform participants can be understood in real time on a global scale. Real-time accounting can be done on the chain, data can be stored at multiple locations, and public announcements can be viewed at any time. Based on the characteristics of blockchain, combining blockchain technology with public welfare will also have the following advantages: Automatic contract execution is more efficient Early platforms that used this promotion model, such as Qubu and Ecocoin, had low information transparency, resulting in inefficiency and a purely centralized operation method that even raised suspicion of illegal fundraising. Blockchain's smart contracts can solve this problem to a certain extent. After setting the conditions and requirements, the contract can automatically execute related operations and give feedback, which can reduce manual intervention to a considerable extent and improve efficiency. Openness and transparency promote the authenticity of information Blockchain is essentially a public distributed ledger. All transactions on the blockchain will be broadcast to the entire network. The behavior of users or organizations will be uploaded to the public ledger after encryption. Each node has the authority to maintain this ledger. Once any user or organization commits fraud, their behavior will be made public on the chain. In this way, everyone is a supervisor, and the whole process is naturally transparent. At the same time, because the data information is recorded in the ledger of each node, even if the data of one or several nodes is tampered with, it will not affect the data records of other nodes. Instead, it will allow everyone to know the illegal entity more quickly, and the tampered data will become evidence. Breaking data silos by going on-chain Today’s non-profit organizations are like isolated data islands. The true distribution of platform participants and promoters is only known within the organization, so even if the information is disclosed on time, it is still somewhat self-contained. After being put on the chain, the data is truly exposed to the public. It can also promote collaboration and data sharing among different organizations and departments, reduce the waste of time and resources caused by untimely communication, and the timestamp on the chain allows users to check the time of any step without the need for special credit endorsement. When the public sees the visualized steps, the credibility of public welfare will be rebuilt. Although it is impossible to completely guarantee that the data and information uploaded by public welfare organizations are absolutely true, there is no doubt that decentralization will increase the cost of fraud and black box operations. Compared with the centralized Internet public welfare today, there are more nodes that can upload data, a wider scope of effective supervision, and more people supervising, so the authenticity of the data will increase. Blockchain + charity is on the way The Underwater World project team will continue to explore new forms of public welfare models in the future. We hope that with the gradual improvement of blockchain technology in the future, those who cheat and do evil will be further away from everyone's good intentions. By then, the love and trust of each of us will be the strongest credibility in the public welfare field. |
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