Lianan Interview 25th Issue丨Charles Silver: Permission is launched, opening a new consumption model...

Are you tempted? Don’t worry. Today, our Lian’an interview live room invited Charles Silver, the founder and CEO of Permission, to bring us the launch of Permission and open a new consumption model.

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Host: Many people have paid attention to Permission recently. Can you give us a brief introduction to Permission?

Many people have noticed Permission recently. Can you give us a brief introduction on Permission?

Charles Silver: Permission.io's mission is dedicated to helping individuals be compensated for their time and data while engaging in e-Commerce. Web 2.0's business model is driven by tech giants who harvest and profit from our data when we shop or search for products online.

Permission.io's mission is to help individuals get compensated for their time and data in e-commerce activities. The business model of Web 2.0 is driven by technology giants who take our data and profit from it when we shop or search for products online.

Permission is about changing that model. We want to make sure that individuals receive value for their time and data in Web 3.0. That is why we are creating opportunities for people to share their data and earn our cryptocurrency, ASK, while engaging in eCommerce (deleted “and other advertising contexts”).

Permission.io is committed to changing this approach. We want to ensure that individuals get value from their time and data in Web 3.0. That’s why we’re creating opportunities for people to earn our token ASK in e-commerce and other scenarios.

Host: Can you introduce us to Permission’s core team and the investment institutions behind it?

Can you introduce the core team of Permission and the investment institutions behind it?

Charles Silver: We have an incredible team of serial entrepreneurs, PhDs, mathematicians and engineers from Fortune 500 companies, including engineers who built e-Estonia, the most advanced blockchain company in the world.

We have an extremely talented team of entrepreneurs, PhDs, mathematicians and engineers from Fortune 500 companies, including engineers from the world’s most advanced blockchain company that created the e-Estonia electronic identity.

To date, the company has been supported by professional blockchain investors, including Eric Ervin of Blockforce Capital and Richard Li of Certus.One and Alphablock Investments, and a number of whales.

To date, Permission has received support from a number of major professional blockchain investors, including Eric Ervin of Blockforce Capital and Richard Li of Certus, Alphablock Investments, and other influential figures in the investment community.

Host: Permission aims to return the ownership of time and information to individuals. Why did you enter the e-commerce market?

Permission aims to return the ownership of time and data to individuals. Why does Permission enter the e-commerce market?

Charles Silver: eCommerce advertising amounts to roughly 40% of all digital advertising spend, and is rapidly increasing with Covid-19. With so much competition for consumers' time and data, retailers that engage customers on their own terms differentiate themselves and see increased loyalty and ROI. Our simple-to-use coin helps retailers ask permission to engage. We make it easy for buyers to grant permission and for advertisers to offer rewards for buyers' time and data while viewing advertisements, product videos and other branded content.

E-commerce advertising accounts for approximately 40% of all digital ad spend and has grown rapidly with the advent of Covid-19. With so much competition for consumers’ time and data, retailers who engage customers on their own terms differentiate themselves and see increased loyalty and ROI. Our token is simple to use and allows retailers and advertisers to reward buyers for their time and data by granting permission when they view ads, product videos, and other branded content.

Moderator: How does Permission solve the trust issue between users and enterprises?

How does Permission solve the trust problem between users and enterprises?

Charles Silver: Data is now the backbone of the digital economy and consumer trust is fundamental to customer relationships. Regulations like Europe's GDPR and the CCPA (California Consumer Privacy Act) are just two examples of protections aimed at safeguarding user data. We have created the best solution by enabling the asking and granting of permission for the use of data. We believe establishing trust with the consumer requires making it clear how data will be utilized, compensating them for that data with a trusted currency, and then respecting those agreements.

Data is the backbone of the digital economy, and consumer trust is the foundation of customer relationships. Regulations like Europe’s GDPR and CCPA (California Consumer Privacy Act) are just two examples of how to protect user data. We create the best solutions by allowing permissions to request and grant data usage. We believe that building trust with consumers requires clarity on how data is used, compensating for it with a trusted currency, and then respecting those agreements.

Host: How does Permission's disruptive and innovative nature manifest itself in blockchain technology?

Where is Permission's subversive and innovative in blockchain technology?

Charles Silver: Our innovation is in database technology, not just blockchain. We have invented proprietary deep technology with 9 issued patents that enables us to access and have visibility over personal data that is currently trapped in silos and applications.

Our innovation lies in database technology, not just blockchain. Our deep technology, with 9 patents, enables us to access and view personal data that is currently trapped in storage and applications.

The vast majority of shoppers have a complex, non-linear shopping journey. If you're an advertiser with siloed tracking, you aren't getting the full picture.

The vast majority of shoppers’ purchase journeys are complex and non-linear. If you’re an advertiser with siloed tracking, you’re not getting the full picture.

Our ability to connect personal data that is currently in silos allows us to influence and engage with users as they research, compare, and consider different options available to them. Retailers have access to a robust and permissioned data set that allows them to pick up on real-time signals of intent.

We have access to personal data that is currently stored in isolation, which allows us to influence and engage with users as they search, compare, consider different options. Through this powerful, permissioned data set, retailers are able to obtain real-time intent signals.

Host: What are the current application scenarios of Permission?

What are the application scenarios of Permission now?

Charles Silver: Permission.io is about to announce its core application in just a few short weeks. Users can sign up to become Permission members and begin earning ASK for watching product videos and engaging with branded content while shopping 10,000+ products. Users also earn for providing profile data and for referring friends, amongst other activities. The application will demonstrate how eCommerce retailers can drive conversions by rewarding consumers with ASK for the ongoing sharing of

data along the buying journey.

Permission.io will announce its core application in just a few weeks. Users can sign up to become a Permission member and earn ASK by watching product videos and engaging with brand content while purchasing more than 10,000 products. Users can also earn income through activities such as providing personal profiles and recommending friends. The application will demonstrate how e-commerce retailers can encourage consumers to continuously share data during the purchase process through rewards.

Shortly after launching Permission.io, we will be launching plugins for e-commerce platforms, including Shopify, Magento, WooCommerce, Big Commerce, and Volusion. This enables the over 5M independent operators on these platforms to gain new customers and increase their sales by rewarding consumers for data and incentivizing behavior with ASK.

Soon after the launch of the Permisison.io app, we will be launching plugins for e-commerce platforms including Shopify, Magento, WooCommerce, Big commerce and Volusion. This will enable over 5 million independent operators on these platforms to acquire new customers and increase their sales by rewarding consumers for their data and incentivizing consumer behavior through ASK.

Permission have signed a deal with Coinpayment making ASK available to be used by over 4000 merchants. In addition, Permission can also accept payment by Bitcoin & ETH.

Permission has signed an agreement with Coinpayment so that more than 4,000 merchants can use ASK. In addition, Permission can also accept BTC and ETH payments.

Host: How does Permission achieve profitability and self-sustaining finance?

How does Permission achieve profitability?

Charles Silver: Permission will be profitable by creating superior datasets and large audiences that advertisers in eCommerce will want to reach in a highly targeted way.

Permission will create an excellent data set and a large number of users, which will attract e-commerce advertisers to work with us in a targeted manner.

Host: As advertisers, agents, content providers and individuals, how can you profit under Permssion's economic model?

As advertisers, agents, content providers and individuals, how can they make profits under the economic model of Permission?

Charles Silver: Individuals profit from sharing data and by engaging with advertisements throughout the shopping experience.

Individuals profit from sharing data and engaging with advertisements during the shopping process.

Advertisers profit and increase ROI by targeting precisely and transparently, building long-term customer loyalty and trust.

Advertisers profit and increase ROI through precise and transparent targeting, building long-term customer loyalty and trust.

Content providers profit from targeting users who volunteer to receive their ads.

Content providers profit from targeting users who voluntarily receive advertisements.

Host: It can be seen that Permission is playing a big game. What are Permission’s future plans?

We can see that Permission is playing a big game. What's the future plan of Permission?

Charles Silver: Permission's vision is to make ASK a primary advertising option for eCommerce retailers. Retailers that deploy our plugin and use ASK to engage customers will drive conversions and increase sales.

Permission's vision is to make ASK the primary advertising choice for e-commerce retailers. Retailers who configure our plugin and use ASK to engage customers will drive conversions and increase sales.

The plugin distribution will create a network effect of attracting both advertisers and users via a novel channel that will push awareness and adoption of ASK to become a global crypto rewards program working and thriving outside of the Permission Platform.

Plugin distribution will create a network effect, attracting advertisers and users through a novel channel, driving usage of ASK, making it a global crypto rewards program that can operate outside of the Permission platform.