Grayscale report: Public interest in Bitcoin investment increased 19% compared to 2019

Crypto investment company Grayscale recently released the 2020 Bitcoin Investor Study report. The report uses data from a digital survey of a large number of Americans conducted between June and July. Grayscale found that most of the people surveyed are keen to buy Bitcoin (BTC).

“In 2020, more than half (55%) of survey respondents expressed interest in Bitcoin investment products. This is a notable increase from 2019, when 36% of investors expressed interest,” Grayscale wrote in its October 2020 report.

The numbers in the Grayscale report come from data collected by research firm 8 Acre Perspective. The company asked 1,000 Americans whether they were interested in investing in Bitcoin. The people who responded to the digital survey ranged in age from 25 to 64, with a minimum household income of $50,000 and a minimum investment capital of $10,000.

Likewise, Grayscale’s 2019 report used data from 1,100 Americans surveyed in March and April 2019 under the same investment amount and age parameters.

Grayscale’s 2020 report detailed: “Of those who reported investing in Bitcoin, 83% did so in the last year, demonstrating the digital currency’s growing appeal as a part of a modern investment portfolio.

The report’s findings indicate that Bitcoin’s popularity has increased in the U.S. According to this year’s survey, the market size of potential Bitcoin investors is 32 million, compared to just 21 million a year ago.

“This year, 62% of investors said they were ‘familiar’ with Bitcoin, compared to 53% in 2019. Furthermore, nearly half of respondents predicted that within another decade, digital currencies would be considered mainstream.”

The report also noted that parties interested in Bitcoin are similar to mainstream market participants.

Additionally, the report noted a correlation between interest in Bitcoin and the COVID-19 pandemic.