Another giant enters the market, Porsche launches NFT trading platform

Porsche, which has always been at the forefront and center of blockchain technology, has entered the NFT market.

Porsche announced its entry into the NFT market and launched an NFT trading platform called Fanzone.

NFT is currently very popular in the crypto world, especially in the art industry.

Artists can use blockchain technology to sell their works on the Internet, and the goal of NFT is to help a small number of people prove the ownership of digital objects by tracing their origins.

The problem of people using other people's work in their own work without proper permission has been around for some time.

The openness of the Internet means that artists don’t know where their work will end up, and who will ultimately use their work without paying them. So far, NFT has proven to be a good way to solve this problem.

On June 14, Porsche announced the launch of the NFT collectibles platform Fanzone. The platform is an NFT-based digital card trading platform that will allow fans to exchange their favorite sports trading cards, where NFT can maintain verifiable ownership of the trading cards.

Fanzone provides fans with anti-counterfeiting collectibles so that collectors do not have to worry about counterfeiting, and blockchain technology will guarantee price and ownership.

Trading pieces will contain unique data and characteristics from different players, which are stored on the Lusko blockchain to ensure that anyone can extract them while the trading cards are kept securely.

Meanwhile, while the hype around NFTs may be dying down, Porsche still believes there’s enough potential here to generate revenue.

Christian Knorle supports this positive move and says that the demand for trading cards and albums has not been interrupted for many years, and they hope to digitize this promising market with the strategic support of Fanzone.

German automaker Porsche has been front and center for blockchain-related integrations. In 2018, Porsche became the first automaker to officially implement and directly test blockchain technology on its cars.

Porsche and XAIN are working closely together to integrate blockchain to provide a better driving experience. The two parties have jointly proposed a business model based on encrypted data records.

It uses blockchain technology to remotely lock and unlock cars, charge them, and park them, while also granting temporary access to third parties when needed.

Now the NFT-based trading card project has begun, with Porsche partnering with the German National Football Association to showcase players on trading cards. The first set of trading cards will feature players from the men’s and women’s football teams, with members of the under-21 national team also set to be part of the debut.

Fanzone issues tokens for these NFTs on the Lusko blockchain, and the Fanzone platform was created by Forward31, a digital company that helps Porsche diversify into other non-core businesses.