What new possibilities does the digital RMB have for offline travel?

Beijing Business Daily (Reporter Yue Pinyu Liu Sihong) The popularity of digital RMB is still continuing. On July 4, Beijing Business Daily reporters noticed that "Chengdu issued digital RMB gift packages again" was on the Weibo hot search list. Previously, Chengdu's "Green Travel Low-Carbon Summer" event opened the registration channel. What is different from previous events is that the red envelopes mainly distributed to citizens are digital RMB public transportation travel packages worth 12 million yuan, totaling 100,000 copies.

“The welfare distribution is so advanced!” “Give one to me who has to squeeze into the subway for an hour every day” “Promise me that you won’t let this kind of thing be on the hot search, okay? The fewer people there are, the greater my chances will be” “I hope local governments will get involved in this regard”... Judging from consumer feedback, the Chengdu digital RMB travel red envelopes have attracted much attention. Many netizens commented that they should “respond to the call, low-carbon travel is everyone’s responsibility”, and many netizens applauded the pilot activity and look forward to winning the red envelopes.

How to use the 100,000 travel red envelopes? According to the "Chengdu Release", the scope of use of this green travel package is within the administrative area of ​​Chengdu, and it supports the subway, bus lines and Meituan Bike that support the Tianfutong QR code. The package is divided into two types: "subway + bicycle" travel package or "bus + bicycle" travel package. You can choose according to your needs when signing up.

It is worth mentioning that, unlike the previous red envelope pilot, this event may greatly increase the recharge rate of users' digital RMB wallets. Beijing Business Daily reporters noted that according to the rules of the event, the citizens who won the lottery will download the digital RMB App according to the instructions and recharge the digital RMB wallet through the selected operating institution (to cover the insufficient part of the gift package). During the event, the digital RMB will be used to pay for public transportation expenses, and the gift package will be automatically deducted.

As Pan Helin, executive dean and professor of the Digital Economy Research Institute of Zhongnan University of Economics and Law, pointed out, "Chengdu's current round of digital RMB pilot is aimed at offline public scenarios, mainly piloting the use of digital RMB in travel scenarios. Unlike in the past, it does not directly promote application through the issuance of digital RMB, but uses coupon packages to drive users to access pilot scenarios, and connect digital RMB to various reset ports of public transportation to achieve offline payment scenario connection." Pan Helin also mentioned that in this round of pilots, digital RMB has also been integrated with smart contracts to explore new payment methods.

Financial technology expert Su Xiaorui said that Chengdu's new round of digital RMB pilot has broken through the single red envelope form in previous pilots and integrated the pilot with the concept of low-carbon travel. On the one hand, it can closely combine digital RMB with travel scenarios and drive more green consumption through the digital RMB pilot; on the other hand, it can also increase the frequency of use of digital RMB in the form of multiple coupon combinations, thereby cultivating user usage habits.

In addition to Chengdu, digital RMB has also started a large-scale transportation scenario test in Beijing. On June 30, a Beijing Business Daily reporter personally tested and found that the Beijing subway can now use digital RMB to swipe the gate to ride the train. Through the Yitongxing App, it can support the scanning of the boarding code and the tapping of the Miaotong card to enter the station. The whole experience process is very smooth and can be completed in seconds.

"Low carbon + digital RMB" has become a hot word. On July 1, Xiongan New Area also launched a pilot activity for exchanging digital RMB red envelopes. In order to encourage citizens to travel green and create a green city construction concept with a healthy living atmosphere, Xiongan New Area has created an innovative activity area for exchanging steps for red envelopes based on the Xiongan Travel App, distributing digital RMB red envelopes with a total amount of 3 million yuan to the public in Xiongan New Area.

"The digital RMB has gradually begun to extend from a single shopping scenario to multiple embedded financial scenarios, and gradually from offline to various online and offline payment scenarios. By embedding the functions into scenarios, the digital RMB will be connected to payment terminals in multiple scenarios, aggregating digital RMB and other payment methods to lay the foundation for future use." Pan Helin told the Beijing Business Daily reporter that in the future, the digital RMB may be able to expand cross-regional payment scenarios and other scenarios.