Over the past decade, we have witnessed a massive transformation in the entertainment industry. For nearly 100 years, studios have always decided which actors are lucky and talented enough to become stars. But in the 21st century, everything has changed. The camera has shifted its focus from professional actors to everyday people. With the advent of reality TV, it is no longer the trained actors who become stars, but your classmates, colleagues or neighbors next door. For better or worse, everyone has the opportunity to become a star. Later, social media such as Instagram, YouTube, and podcasts gradually became mainstream. When people turned cameras and microphones on themselves, traditional studios began to become powerless. People like Mr. Beast were able to build a fan empire larger than mainstream media and movie stars, and Guyraz also had more daily listeners than major radio stations and reality TV stars (such as Rogan and the Kardashians). Big brands rushed to sign commercial contracts with these newcomers, further consolidating their status as "image ambassadors" of the new era. Just like this, unknowingly, 75% of the children around us began to dream of becoming social stars in the future! Over the next decade, we’ll see a similar shift in the art world.For hundreds of years, kings, queens and nobles decided what kind of art would become mainstream, and the works that they approved of still have a high status today. In the Victorian era of the 19th century, galleries, museums and collectors began to enter the art world. By the time the names of Andy Warhol and Jean-Michel Basquiat were heard on the streets, their works had already been collected by famous collectors and market makers and became extremely expensive. Only those obscure works and prints were left for ordinary people. Unless, of course, they were willing to pay a high price. This phenomenon is not only happening in London, Paris or New York, but all over the world. In Morocco, five art market makers formed the "Art Mafia". If an artist dared to cross them, his career would be declared over. It wasn't until around 2018 that a new paradigm began. In the NFT world, there are no market makers, no museums, and collectors have their own galleries and open markets . Thanks to platforms like Cyber, anyone can create an amazing metaverse gallery in 15 minutes. It is true that when artists want to be included in top platforms such as Super Rare, Rarible, and Nifty Gateway, they need a "stamp of approval", but you will see artists like Larva Labs reaping millions of dollars in sales without museums, galleries, and market makers, as well as millions of dollars in sales generated on Open Sea every day... and these are just the well-known projects on Open Sea. Any artist from all over the world can mint their own NFTs, without invitations and without restrictions. With the birth of NFT, for the first time in history, the public has the right to choose artists of the times , to access their artworks before they make an impact, and to help them make history. You can display their works in your own gallery, or set them as your Twitter avatar, or write "Digital Corridor" in your social media profile like the pioneering crypto artist Copy Art. Perhaps a few years ago, a talented artist in a remote village had the desire to become a well-known artist in the local area. Now, he can attract followers from all over the world around his works through Twitter or Discord and build his own international community. You may be wondering, can an artist really generate such a large scale effect and source of income through NFT? Let's take a look at Justin Aversano and his Twin Flames series, whose photos can be sold for more than $1 million and have been exhibited at auctions at Christie's and Sotheby's; or Copy Art mentioned above, who began casting NFT art on the chain as early as 2016. In the past 3 months, the price of his personal works has reached $3 million, $4 million or even $7 million... The rules of the game have changed, and it doesn’t matter whether you know the old rules or not, because soon, they will no longer exist. Just as social media influencers took the “star-making power” from studios in the past decade, NFTs are taking autonomy from market makers and museums. Now, we ourselves become market makers, create our own museums, and decide what kind of art can define this era. A “digital renaissance” has begun, and we are the protagonists of this good show . |
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