Breaking news: Many digital collection platform public accounts have been shut down

Today, it was suddenly revealed that the official accounts of several digital collection platforms were closed. According to incomplete statistics from Metashipian, the platforms involved include Art Meta, Yidianshuzang, Guizangyuan Universe, Huasheng Meta, Yuanben Space, Shendashuzang, One Meta, Zero Earth, iBox and Nuofangti.

However, it remains unclear whether the two public accounts of iBox and Nuofangti that were shut down are official public accounts. Currently, the official public accounts of the above two platforms are still operating normally.

Except for Earth Zero which was closed due to suspected fraud, the remaining platforms all stated that "due to user complaints and platform review, the account has been suspended for publishing, disseminating or engaging in related business activities without obtaining legal permits or licenses."

It is not difficult to guess that the "related business activities" in the prompt refer to the transaction of digital collections . In fact, One Meta, Art Meta, iBox and other platforms are among the most popular platforms with secondary markets. Since they can be traded freely, many digital collections on these platforms have become the object of capital speculation . It is very common for the price of digital collections to increase several times in a day. Similarly, it is not uncommon for the price to be halved in a short period of time.

For individual collectors, entering the secondary market of such platforms and following the trend of speculation is extremely risky . Many people have lost all their money, which has indirectly led them to complain to the platforms for allowing speculation.

On the other hand, in this era of "wild growth" of digital collectibles platforms, it is true that most platforms do not have compliance certificates or licenses.

In the Metaship Metaverse series of activities "Discussion | Compliance Issues of Digital Collections", lawyer Ma Qingquan said that given the diverse legal nature of NFT works, NFT platforms will need more qualifications. It may involve compliance licenses such as blockchain information service filing, online publishing service license, information network ship audio-visual program license, art business platform filing, and value-added telecommunications business license.

According to the "Blockchain Information Service Management Regulations" of the Cyberspace Administration of China, providers of blockchain information services must complete the registration procedures within ten working days from the date of providing services.

It should be pointed out that there are very few platforms that have a complete set of qualifications and licenses. Once faced with large-scale complaints from users, they are likely to be shut down . In addition, digital collectibles themselves, as a very sensitive emerging industry, have also been under heavy pressure from WeChat. Previously, there have been cases where mini-programs on digital collectibles platforms have been removed from the shelves in batches.

On the other hand, in today's incident, the platform should not only implement compliance plans as soon as possible, but also should not rely too much on the WeChat ecosystem. It must establish self-controllable platforms such as official websites and apps to prevent the situation of losing contact with users once WeChat is blocked . We saw that after the incident, Art Meta immediately posted its official website link to the community to inform users, which greatly reduced users' negative concerns about the platform.

It is foreseeable that WeChat is increasing its supervision of digital collections. The current platform's tried-and-true form of "recruiting people" in the form of QR codes may also face WeChat's ban. As the number of platforms continues to increase and the difficulty of acquiring users continues to increase, it will also force platforms to reduce their dependence on the WeChat ecosystem and instead develop new media platform channels such as Xiaohongshu, Douyin, and Bilibili.